Taxes teaching online

Setting Up a Teaching Business and Don’t Know What to Do About Taxes? Watch This…

People constantly ask me about how taxes work when building a teaching business.

I also get questions regarding registering a business and becoming self-employed.

Here is my best advice…

Watch on YouTube.

Disclaimer: I’m not a legal expert. This video shares my experience when it comes to taxes and business registration. That’s why you should…

Talk to Someone ?

Set up 2-3 meetings with an accountant in your local area, explain your situation, and create a plan moving forward.

Most offer a free initial consultation and will help you according to your situation.

Like I said in the video, I was putting off making some changes as no one likes to deal with taxes.

However, now that I have clarity on what I need to do, I can move forward with confidence.

My Experience

I started out as a sole proprietor. I did this as I wanted the easiest way to get things off the ground.

As my business grew, I decided to incorporate.

I did this through Legal Zoom (aff link) and registered an s-corporation (I think this is mainly a U.S. term).

This was based on the advice from my first CPA.

Software Recommendations

I use a couple of programs to help me track income and expenses and run payroll.

WaveApps: this is free and you can connect your bank account(s) or upload your statements and then categorize your incomings and outgoings.

Gusto: I use this to run payroll (to pay myself!) so that the right amount of tax is applied and gets paid automatically.

Video Setup

I need to turn the levels down on the mic, otherwise, I really like it.

Here is what I used to film this video (aff links):

iPhone 7+ – it’s an amazing camera

Microphone – need to turn down those levels!

Tripod – I got the smartphone holder too

Over to You

What type of business entity do you have? Let us know in the comments!

Thanks for reading.

SEO strategy

A Long-Term SEO Strategy for Online Teachers

Search engine optimization (SEO) is a way that we can attract learners into our lessons and courses.

For example, if your website shows on the first page of Google for the search term online English teacher, then imagine the amount of people that will find you.

This is organic traffic. Free traffic.

However, to get your website featured on the first page of Google isn’t easy. It takes time.

Luckily, I have a long-terms strategy that not only helps you boost your rankings in the search results, but it also brings in learners today.

Your SEO Strategy

Here is what to do:

1. Create free content that is useful
2. Promote it

Without valuable articles/videos, your site isn’t going to rank in the search engines. Users will click onto the article, skim, and leave.

Having content that people read gives a signal to Google that it’s worth featuring. Plus, a learner will want to know more about you if you help them.

Once you have useful content, you need to promote it.

Do this by:

  • sharing it on social media
  • asking others to share it
  • boosting your post on Facebook
  • sharing it with your email list

Guess what?

By doing this, you will be attracting people to your site. That is our goal. Once they are on our site, get them to take action.

This strategy is simple but it will take time to work.

What we’re doing to get it to work is what we do anyway – helping people and promoting our stuff.

The key is making sure that we get learners to do what we want them to do once they land on our site.

This is where your landing page and email marketing strategy come in.

Quick SEO Tips

Create Content Based on What People Are Searching For

Use the Google Keyword Tool to find out what people are searching for. Long-tail keywords (long phrases) are easier to rank for.

Keep in mind the following: buying (English lessons on Skype) and browsing (Present Perfect Rules) keywords. It’s easier to convert learners who are actively looking for what we offer.

Download This Plugin

If you use WordPress, I highly recommend this plugin. Their free training is useful and it makes everything much easier.

Write your Articles With the User in Mind

To help your rankings, you should include your keywords in the article and headline.

However, don’t force this. Write with the reader in mind.

Have a CTA on Every Article

Traffic is worthless if people don’t take action.

Include a call-to-action at the end of every article/video. This will help you get this right.

Interlink and Link Out

When you write a post, link to other articles you write. Update older posts with newer links.

Link to other sites too.

Over to You

Have you had success with SEO? What tips do you have?

Please leave any questions you have below.

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teaching online 2017

Teaching Online in 2017: What’s Changed, What’s the Same, and What You Need to Focus On

In 2013, I wrote various posts on how we can market ourselves as online teachers and sell our lessons and courses.

Nearly four years later, some things have changed.

That’s why I have made this video and written the article below going through what you need to know about online teaching in 2017.

Watch the video / read on to stay ahead of the game.

Email Marketing

I’m still big on email marketing.

Why?

Because it’s the number one way that we can communicate with our audience. And like I said in this post, this is something we own.

Social media platforms come and go. Email stays with us.

And later on, you’ll learn how to combine the two.

Lesson Plans

When I first started, it was tough to find materials for my online lessons.

A lot has changed since then. The biggest indicator of this Off2Class.

This platform has ready-made lessons that are tailor made for the online world.

With a few simple searches, you will find a whole range of materials and lessons plans that you can use.

Teaching Niche

This focuses more on my outlook of a teaching niche.

I used to limit this to what area of English we can focus on. However, I now see a niche as:

  • what you teach
  • who you teach
  • and how you teach

For example, you can offer general conversation lessons. But you can deliver this in your own unique way. Or you can offer these to specific learners.

What’s more, I highly recommend being open to the evolution of your niche. Things change as you start teaching. You realize what works, what you enjoy, and which type of learners you prefer working with.

If you’re stuck at the niche stage, don’t let it stop you from teaching.

Get started and work it out as you go.

Online Courses

A few years back, it was difficult and, potentially expensive, to create and sell an online course.

These days, there are all-in-one solutions that makes it much easier to do.

That is why you see more teachers creating on-demand video courses and programs.

This has allowed teachers, including myself, to scale and reach more learners.

Learn more about how to do this here.

Live Video

2016 was the year of live video.

This was when Facebook opened this feature to everyone.

YouTube have been doing live video for a while, but they really started to push this in 2016 too.

Learners love live lessons. Teachers, on the whole, love them too.

They are raw, can be done a phone, and the interaction brings more to the lessons.

I predict that live video will consolidate in 2017 and that YouTube will push live mobile video.

Social Media

Back in 2011 – the year I started teaching online – business still saw social media as a fad.

They weren’t ready to use their marketing budget on platforms such as Facebook.

In 2017, it’s fairly clear that social media is here to stay. Platforms will come and go, but the idea of connecting with our audience on these sites will play a large role in our marketing efforts.

Like I said in the video, it’s wise to use each platform natively.

In the past, everyone just pasted links that pointed back to their website. That doesn’t work like it used to.

Now, we have to create specific content for each platform. Some people will feel overwhelmed by this, however, go all in on one or two platforms at the beginning. You don’t have to be everywhere.

Create useful mini-lessons with a call-to-action, preferably, sending people to join your email list.

Advertising

Advertising in 2011 meant Google Adwords.

In 2017, Facebook advertising is the most cost-effective way of growing your audience.

However, you need to:

  • Send the right message to the right person
  • Get people’s attention
  • Get people to take action

This means that you’ll need to have an offer that people want, get their attention through your ad (image and text), convince them to click your link, convince them to take action on your landing page, and create a follow-up process that converts learners into paying students.

Don’t just throw something up and then, if it doesn’t work, give up.

Start with a small budget and keep making changes to increase your conversions.

Google Ads still work. Again, you need to get this right to make it cost effective.

Technology

Things are so much easier now.

We can record a video on our phone.

We can create a website using templates

We can connect with learners through social media (for free!).

We can easily create online courses.

We can set up an email list without getting confused (the software I use).

And we have much better software that we can use to teach our lessons.

If you’re someone who tells yourself that you’re not good with technology, know that it is much easier to use these days AND you will get used to it.

How to Get Learners

The strategy remains the same:

  1. Get clear on how we can help and what we want to achieve
  2. Create an automated system that convinces learners to pay for our lessons
  3. Build awareness (send learners into this system)

We may do certain things differently now, for example, using Instagram to build awareness; or using LeadPages to build high-converting landing pages; or making courses instead of teaching one-to-one…

… but the principles behind the process of bringing learners into our lessons hasn’t changed.

Set up a system, build awareness, and keep improving as a marketer and a teacher.

Want to Teach Online?

A good place to start is by getting my guide: click here to do that.

If you want to jump right in, join our course and community.