A Simple yet Powerful Way to Build a Teaching Business on the Side (English or any Language)

“I want to do online teaching in the future, but I’m ready to jump in just yet.”

This is something I hear often.

And I get it.

You might have a job, other projects going on, or you’re fearful of what might happen.

However, starting now and building for the future is smart. Here is an 8-step strategy that will allow you to build an audience of learners over the long-term.

The commitment needed?

1-2 hours per week. Check it out…

The 8 Steps to Building Your Teaching Business on the Side

1. Start an email list (get the lite plan) using Active Campaign (aff link). Be sure to follow their guidelines and learn what you need to do to get started. Here is my guide to email marketing.

2. Create a new list and a form (AC has a guide to this), and then, link this to your Facebook page (start one if you don’t have one).

3. (Optional) – build a one-page website and include this opt-in form.

4. Create mini-lessons on Facebook and help people. Don’t overthink what you’re going to do. Create your first video based on what you think is best today (keep it short) and take it from there. Create text posts and share images too.

5. Include a call-to-action at start and end of every post. Tell people to sign up to your email list. You can send them to your tab on your Facebook page or to your website. Offer something for free or give a good reason for learners to get on your list.

6. Send an email every week. Again, don’t overthink it. Share learning tips, vocabulary, grammar explanations. Or just tell stories. Engage with your followers.

7. When you’re ready to teach a few lessons, send out an offer on Facebook and by email. Add urgency to your offer by limiting the amount of lessons available or by setting a deadline.

8. Grow your Facebook page by boosting your posts, sharing posts to groups, and by interacting with learners on a one-to-one basis.


Use this as a guide.

If you want to learn more, get my free mini-course…


If you're curious about online teaching, get my free video series on how you can get started. Click the button and enter your details to get instant access to video 1!



  • Marek Osadnik

    Dear Jack,
    Is it possible to play recorded listenings from you computer on Skype so that the student could listen to this? I’ve tried to do that several times but my students can’t hear it.
    I would appreciate it if you could help me and give some instructions on how to solve that problem.

  • Joshua Harwood

    This guy is an utter fraud. His whole method can be summarized as such: “Bullshit your way into profit by exploiting non-Anglophone speakers.”

    // Be decisive based on your research and what feels right now. Once you get started, you’ll learn so much about what works and what doesn’t.

    Good God! Instead of getting the relevant education and knowledge, you’re just going to play hit-and-miss instruction with paying students until you manage not to be a total fuck-up! What kind of misanthropic advice is that? Smells like someone cares more about getting money from people than actually benefiting them in any quantitative way.

    And when he says research, he doesn’t mean pedagogical research, as noted in my previous interactions with this phony: https://uploads.disquscdn.com/images/3a0f16c385d69ea9b3914e6d5859c40e79547d54ae2627548162091a5b23d481.jpg

  • Saf Rees-Wilson

    I just want to say thank you for all your guidance. Such a small step but I have finally mustered up the courage to start an Instagram account dedicated to ESL. This was a scary step but I am determined to make teaching online my career because I am just loving it so far. I have spent hours reading your blog and digesting the information. It’s honestly been the biggest kick up my bum to just go for it, get back to what I love (I first became a classroom ESL teacher in 2014) and do something that excites me. I think it’s so important for us teachers to support each other and be each others cheerleaders and you are a shining example of that. Great content and so influential. Shameless plug for anyone interested in watching my online teaching journey, my new Instagram account is englishteachersaf. Thanks again. Saf

    • Thank you for sharing. The key is to stay consistent and learn as you go. Keep me posted with your progress.