Interview Gabby Wallace

Gabby Wallace on Teaching Online, Youtube, Podcasts, and Online Courses

In this latest interview, I speak to Gabby Wallace about teaching online.

Gabby has a very successful YouTube channel, co-founded a popular podcast, and has created various online courses for her English learners.

We discuss the above and much more in our interview below. Hope you enjoy it:

What We Discussed

We started off talking about our mastermind group. Now, a mastermind group is where you meet either online or in-person to brainstorm, share your successes and failures, give advice, share resources, and give each other support.

“For me, it’s been really motivating and it’s held me accountable too.”

Like Gabby said, it’s about collaboration, not competition, and we both recommend finding people who have something in common with you if you want to start your own mastermind group.

Gabby has been teaching language for over ten years in many different settings and age groups. About five years ago, she picked up a copy of The Four Hour Work Week, read other entrepreneurial books, and liked the idea of moving online and helping more people.

But before all that, she started making short videos that answered the questions she had in the classroom, and uploaded the videos to YouTube.

There was no business plan at this point, but she started receiving positive feedback, and made more videos. YouTube has now become a focus for her online teaching business (driving people to her website and to continue learning with her).

She was a little self-conscious and worried about putting herself out there at first, but it’s something she has got used to.

Gabby has also had a lot of experience with podcasting and has been very successful in this area. She was the co-founder of All Ears English. It was, and still is, hugely popular. But after a year or so, Gabby started her own podcast and concentrated all her efforts on her own brand.

Before starting the first podcast, Gabby admitted that she had never listened to one before. There were a lot of things that she had to figure out to get things going, but once she had gone through this process once, she knew exactly what to do the second time.

After creating around 100 videos on her YouTube platform, she posted her first course on Udemy. This year, she posted a new course on her own site, which is solely video based. She has a total of six courses with a new one on the way.

Just like Stephen, Gabby listens to her learners and creates her courses based on the feedback she gets.

In the past, Gabby couldn’t get things to work on her own platform, but changing the software she used made a big difference. When creating her courses, Gabby sets a deadline, pre-sells the course, and then gets the material out there.

Gabby’s plans for the future are to continue working on Go Natural English, and also wants to help online teachers become successful online through her blog, Laptop Language Teacher.

Here are some links to her social platforms:

YouTube for GNE
YouTube for LLT
– Her Facebook page

Thanks Gabby for sharing your story with us!

Over to You

Did you enjoy the interview?

Please comment/ask questions on anything we discussed. Gabby and I will respond to any questions you have.

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  • Love love love this interview! The mastermind group is such a great idea–we all say we want to do something, but the moment that you tell someone else that you’re going to do it… that’s when it happens! I’ve been following Gabby’s work at AAE and GNE for a while now, and even though I’m not an English learner, I read almost all the newsletters and watch the videos. It’s inspiring to see people who are where I’m working to be and seeing what they do that’s successful.

    I would love to hear more about Gabby’s courses that she’s made: how many videos are in each, how much did students pay for it vs the time she put in, how much of an audience is “necessary” to have before diving into a passive income course, what has been the best way to advertise for her non-Udemy course, etc.

    I’ve got a ton of tabs open at the moment for all of the links posted in this post, so maybe I’ll find my answers in the next few minutes as I look around LLT and GNE. 🙂

    Keep up the inspiring interviews! Off to work on the million ideas you’ve given me! 😀

    • Hey Vanessa, thanks for your comment. I can talk a little about my course for English learners and how I sold them. One thing is that pricing is tricky, it’s something that you can think about a LOT before publishing your course. As for advertising, it’s best to build an audience (email subscribers) and launch your course to your followers. Additionally, advertising can work too. I did a combination of both.

      One thing about a course is that the effort goes in at the start, and then you can keep selling it over a long period of time. Once it’s done, it’s all about keeping things fresh by adding/refreshing the lessons, and marketing it to get new sign ups.

      Let me know if you have any follow up questions.

      • Thanks for the detailed reply! If I start down the course path, I’ll definitely check into this more. Gotta get a loyal audience first! 😀

  • Trisha

    Gabby and Jack – how did you decide between offering a course vs. going with a subscription model where people pay a monthly fee to access your videos and other materials?

    • This is such a good question. One teacher that I know is starting a membership site that has this subscription model, and I’m really excited to see how this does. There are advantages and disadvantages to both options, but to make a monthly fee work, you really need to keep adding material (most likely on a monthly basis) and have a big audience.

      Additionally, a lot will depend on the materials you want to create, and whether this warrants new material to be added on a monthly basis.

      • Trisha

        I’ve seen a couple people now offering subscriptions. It seems with a subscription model you could start out with only a few videos and not make it very expensive. Creating a whole course is time consuming and maybe risky as until its completely done you don’t know how well it will do. With a subscription, you could just keep adding new material and even get feedback along the way from your current subscribers about the direction you take it in. Over time you could raise the price, possibly just for new subscribers. It seems overall easier to start.

  • That was a wonderful interview and was very encouraging as well. I will most definitely check out the things Gabby was talking about.

    I have kind of a project in my head and would really love to get going with it. At the moment I have to do things that are free, but when my finances are better I want to most definitely want to purchase your course Jack.

    Thank you for such great interviews and also all the personal advice and help you have given me.

    • Thanks for commenting John. There are ways to get things going and leveraging other platforms to make things easier when first starting (Udemy is a way to create a course without investing in a membership site for yourself).

      I’m seeing a lot of teachers really start to do well with their courses, but the majority have started out small and built on their initial success.