Facebook Ads tips

My 3-Month Facebook Ad Experiment and Quick Tips to Help You Get This Right

In Spring of this year, I knew that I was going to have a busy summer.

We had a trip to Connecticut planned, were moving house, and my son was having time off school.

I knew that my working time would be limited.

Therefore, I wanted to find ways to get more people into my courses while working less 😀 – a good challenge to have.

In spring, I did three things:

  1. created new sales funnels for my courses (learn more here)
  2. created new Facebook Ad campaigns
  3. started an affiliate program

In this post, I’m going to share my experience of using Facebook Ads.

Here is what I did:

  • I targeted cold audiences (those who don’t know me) and warm audiences
  • I spent, on average, $50 a day and committed to 3 months (I paused for a couple of days here and there)
  • I sent people to a free book / video course and then sent an offer through email

I’ll cut straight to the chase:

For every $1 I’ve spent, I’ve made $2-3 in sales.

Great, right?

But here’s a word of caution: don’t expect to throw something up there and get amazing results straight away.

If you’re going to do this, start small, experiment, and do some research.

Here are some of the things that I did and what I recommend for anyone using Facebook Ads.

Create a Landing Page that Gives Something Away for Free

5SP Book

The landing page that I’m using.

Don’t make the mistake of sending people to your generic homepage.

Or if you’re targeting a cold audience, straight to your sales page.

Do this:

  • have something to offer (free book / video course / pdf ) – I’ve been saying this for years. Learn more here.
  • create a landing page that is set up for conversions (this is a page that is set up so that people take action)

Do this for every campaign you run.

If you have one already, duplicate it. Then…

Create a Special Tag for Those Who Go through This Advertising Landing Page

Here’s the thing: Facebook can track conversions for you and I recommend you set this up.

However, it’s not always accurate.

I’m not sure if they include anyone who bought from someone sharing your ad and if someone isn’t logged into Facebook, then they won’t be tracked (some of you might ‘lol’ at this!).

Anyway, tagging those using your email software is the most accurate way to track sales from your ads.

Using Active Campaign, I know who has signed up through my ad by searching for contacts who:

  1. have this special tag
  2. have my course tag

Create a Bunch of Custom Audiences and Target the Right People

Custom Audiences

Upload email lists to include / exclude from your ads.

I exclude anyone who:

  • is already an email subscriber
  • has bought my course
  • has landed on the opt-in thank you page

I include people who:

  • have certain interests
  • are from certain countries
  • speak specific languages

Quick tip: break down your audience into people who know you and people who don’t.

For example, I have one adset that targets those who have watched my Facebook videos or have interacted with my page.

I exclude those people for the adset called “Don’t Know Me” and target based on interests and demographics.

I also have a whole other campaign that retargets anyone who has visited my sales page but hasn’t purchased. This campaign has been running for years.

Create Various Types of Ads and Test Them

You think you know what works.

But you know nothing, John Snow.

Well, you won’t know anything until you test things.

Try out different images, text, headlines, and CTA’s. Test your landing pages too.

Search for “popular Facebook ads” on Google image search and see what’s working. Start with that and test things out.

If in doubt, follow AIDA. Attention. Interest. Desire. Action.

Take a Deep Dive into Your Results

Facebook Ads Breakdown

Break things down by age, country etc.

Because I tracked everyone using my email software in addition to Facebook conversions, I have a clear picture of how well these ads have performed.

The problem is that my email software doesn’t tell me as much as Facebook does.

So, I matched up the data (mainly by country) and some results surprised me.

For example, the countries which I thought were going to do well did terribly.

This could be down to the time of year, so I’ll test them again. But again, don’t guess what will work, make a note of what does.

Take your time looking at your results.

In fact, take time looking at everything. Once you get a good return on investment, this is where you can really scale things.

Break things down by country, age, device, and all the other options that Facebook gives you.

What I’m Doing Moving Forward

I’ve taken my results and I’m doubling down on what’s been working.

I’m going to slightly increase my ad spend every 3-4 days. I don’t want to just double it as it can mess up the way that Facebook shows your ads.

I’m also going to keep testing. To keep striving to increase conversions and get a better return.

Let me know your thoughts below.

bulb-40701_1280

New Ideas for My Online Teaching Business

In the book, The Choose Yourself Guide to Wealth, James Altucher talks about the power of coming up with new ideas.

I’m constantly thinking about new projects, ideas to generate sales, and ideas to make my life better.

In my latest Facebook video, I went through 7 ideas that I’ve had recently.

I also talked about how to execute an idea and whether you should act on an idea or not.

Check it out!

My Latest Ideas

1. Create a recurring subscription for feedback on speaking and/or writing. Hire others to give this feedback

2. Create a secondary email series based on the answers given on a survey at the end of the first series. So, if someone tells me that they can’t afford the course, I could send another course and ask these people to share my content for access.

3. Create a subdomain (courses.mysite.com) where teachers can create courses. Learners take these courses and leave reviews. Some type of profit sharing agreement would be needed.

4. Give every learner who signs up to my course the opportunity to join the affiliate program.

5. Hire someone to take longer videos and create content (smaller videos, articles, pictures) from this.

6. Create a viral competition

7. Hire someone to create viral quizzes and pump them out!

What am I Going to Do?

My two courses, TEOC and TFP are my two main income streams.

I want to keep doubling down on these while spending 10-20% of my time growing other revenue streams.

There are so many ways that I can improve what I already have. For example, I’m looking to double the amount of learners going through my email funnel. With all being equal, this will double sales. The viral quizzes, advertising, and my affiliate program will help with this.

My question for you is this: what ideas have you had recently? Are you going to act on them?

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earn more online

Online Teachers: What’s Stopping You from Earning More?

One of my first posts talked about how starting your own teaching business gives you the potential to earn more.

The reason is simple: you are in control of all aspects of your teaching business.

You can set your own prices. You can teach more lessons. You can create online courses.

However, many never earn what they set out to earn.

I wanted to know more so I asked the following question on my Facebook page:

The answers were fascinating. I decided to make a video to explore this further. Here it is:

NOTES

  • Think about your priorities. Is this really important to you? Are you making it enough of a priority?
  • If you’re not getting enough students, look at your conversion funnel, how you get the benefits of your lessons across, and what you’re doing to bring in more learners.
  • If you’re hesitant about raising your prices, know that they can be flexible.
  • If you’re against earning more because you think it will affect your work/life balance or your happiness, know that I have an amazing work/life balance, I’m happy, and I’m earning more. These things aren’t mutually exclusive.
  • If you want to earn more, get started, enjoy the process, keep improving, and be grateful for what you have.

Don’t just read these notes. Watch the video. I think you’ll get a lot out of it.

Prefer to watch it on YouTube? Click here.

And then, get my free training here. Or my premium training here.

Thanks for reading!

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3 Tips creating online courses

3 Lessons I’ve Learned Creating My New Online Course | Read or Watch This Before You Create Your Own

Since 2015, I have focused solely on creating and selling online courses.

The main reason is this: I can help people at scale and grow my teaching business.

I created my first course for learners back in March 2014. It was a 5-week course that involved live lessons. I ran it again in May using the same format.

In November 2014, I put this course on my own site using prerecorded lessons.

I’m currently in the middle of rewriting it.

Here are three lessons I’ve learned during this process.

#1: Battle Through It (There Will Be Obstacles)

To get your course ready, you have to put in the work.

I can’t tell you the number of times I’ve gone to check the weather while writing slides or editing videos.

The two main obstacles you’ll face are when:

  • something just isn’t going right
  • you have to make a tough decision

The other day, my audio recorder unexplainable crashed when filming three videos.

I had spent 45 minutes recording them.

But it was all wasted and I had to start again.

I thought about just packing it in for the day but I battled on instead. Things go wrong and you have to keep going.

Making decisions can stop you in your tracks too. For example, you’ll ask yourself:

What should I call it?
What should I include?
How much should I make it?

Don’t procrastinate on decisions. Go through the process of making tough decisions. Sleep on it if you need to. But hash it out now.

I find the best way to do this is to write things down.

And know that it won’t be easier to make a tough decision next week. Don’t let decisions hold you up.

#2: Get Organized (And Use This Tool)

As someone who relies on Apple products, I love Apple Notes and iCloud.

I keep all ideas, plans, and thoughts inside Notes.

The course videos, audio files, and artwork sit inside iCloud.

I can access all of this on any device.

Here are some of the documents I keep inside Notes:

  • An overview of the course
  • pricing and course schedule
  • bullet points on each lesson
  • all the drills that I’m going to include
  • a checklist of what needs to be done

I used to use Google Drive and Asana for this in the past. However, I find the browser based applications are too slow.

I stick to a clear labeling system for my files.

For example: TFPC – P1 – 001

This tells me what this video is and it keeps things organized.

I back up all my files on an external drive and in the cloud.

#3: Share Your Journey and Build Up Some Buzz

I’ve been sharing pictures, videos, and stories about building this course on my social media accounts.

I’ve done this for my accounts for teachers and for learners.

Sharing what you’re working on helps you talk things through so that you have a clearer understanding of what you’re going to teach.

Equally as important, it builds buzz for your new course.

They see the effort you’re putting in.

They see the journey and want to be part of it.

I’ve taught mini-lessons based on the new lessons inside my course. I don’t mind giving away some for free as I know it’s only going to benefit me long-term.

I’m also going to share some outtakes next week.

Want to Create Your Own Online Course?

Here are some resources for you.

1: In this video, I share three tips to help you create and sell your own course.

2: And in this article, I share the numbers behind my first course.

If you want to jump right in, join TEOC and get the 11-video tutorial on how to create and sell your own online course.

This is just a small part of the overall course and community.

Check it out here.

Thanks for reading. Leave any questions you have below!

SEO strategy

A Long-Term SEO Strategy for Online Teachers

Search engine optimization (SEO) is a way that we can attract learners into our lessons and courses.

For example, if your website shows on the first page of Google for the search term online English teacher, then imagine the amount of people that will find you.

This is organic traffic. Free traffic.

However, to get your website featured on the first page of Google isn’t easy. It takes time.

Luckily, I have a long-terms strategy that not only helps you boost your rankings in the search results, but it also brings in learners today.

Your SEO Strategy

Here is what to do:

1. Create free content that is useful
2. Promote it

Without valuable articles/videos, your site isn’t going to rank in the search engines. Users will click onto the article, skim, and leave.

Having content that people read gives a signal to Google that it’s worth featuring. Plus, a learner will want to know more about you if you help them.

Once you have useful content, you need to promote it.

Do this by:

  • sharing it on social media
  • asking others to share it
  • boosting your post on Facebook
  • sharing it with your email list

Guess what?

By doing this, you will be attracting people to your site. That is our goal. Once they are on our site, get them to take action.

This strategy is simple but it will take time to work.

What we’re doing to get it to work is what we do anyway – helping people and promoting our stuff.

The key is making sure that we get learners to do what we want them to do once they land on our site.

This is where your landing page and email marketing strategy come in.

Quick SEO Tips

Create Content Based on What People Are Searching For

Use the Google Keyword Tool to find out what people are searching for. Long-tail keywords (long phrases) are easier to rank for.

Keep in mind the following: buying (English lessons on Skype) and browsing (Present Perfect Rules) keywords. It’s easier to convert learners who are actively looking for what we offer.

Download This Plugin

If you use WordPress, I highly recommend this plugin. Their free training is useful and it makes everything much easier.

Write your Articles With the User in Mind

To help your rankings, you should include your keywords in the article and headline.

However, don’t force this. Write with the reader in mind.

Have a CTA on Every Article

Traffic is worthless if people don’t take action.

Include a call-to-action at the end of every article/video. This will help you get this right.

Interlink and Link Out

When you write a post, link to other articles you write. Update older posts with newer links.

Link to other sites too.

Over to You

Have you had success with SEO? What tips do you have?

Please leave any questions you have below.

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teaching online 2017

Teaching Online in 2017: What’s Changed, What’s the Same, and What You Need to Focus On

In 2013, I wrote various posts on how we can market ourselves as online teachers and sell our lessons and courses.

Nearly four years later, some things have changed.

That’s why I have made this video and written the article below going through what you need to know about online teaching in 2017.

Watch the video / read on to stay ahead of the game.

Email Marketing

I’m still big on email marketing.

Why?

Because it’s the number one way that we can communicate with our audience. And like I said in this post, this is something we own.

Social media platforms come and go. Email stays with us.

And later on, you’ll learn how to combine the two.

Lesson Plans

When I first started, it was tough to find materials for my online lessons.

A lot has changed since then. The biggest indicator of this Off2Class.

This platform has ready-made lessons that are tailor made for the online world.

With a few simple searches, you will find a whole range of materials and lessons plans that you can use.

Teaching Niche

This focuses more on my outlook of a teaching niche.

I used to limit this to what area of English we can focus on. However, I now see a niche as:

  • what you teach
  • who you teach
  • and how you teach

For example, you can offer general conversation lessons. But you can deliver this in your own unique way. Or you can offer these to specific learners.

What’s more, I highly recommend being open to the evolution of your niche. Things change as you start teaching. You realize what works, what you enjoy, and which type of learners you prefer working with.

If you’re stuck at the niche stage, don’t let it stop you from teaching.

Get started and work it out as you go.

Online Courses

A few years back, it was difficult and, potentially expensive, to create and sell an online course.

These days, there are all-in-one solutions that makes it much easier to do.

That is why you see more teachers creating on-demand video courses and programs.

This has allowed teachers, including myself, to scale and reach more learners.

Learn more about how to do this here.

Live Video

2016 was the year of live video.

This was when Facebook opened this feature to everyone.

YouTube have been doing live video for a while, but they really started to push this in 2016 too.

Learners love live lessons. Teachers, on the whole, love them too.

They are raw, can be done a phone, and the interaction brings more to the lessons.

I predict that live video will consolidate in 2017 and that YouTube will push live mobile video.

Social Media

Back in 2011 – the year I started teaching online – business still saw social media as a fad.

They weren’t ready to use their marketing budget on platforms such as Facebook.

In 2017, it’s fairly clear that social media is here to stay. Platforms will come and go, but the idea of connecting with our audience on these sites will play a large role in our marketing efforts.

Like I said in the video, it’s wise to use each platform natively.

In the past, everyone just pasted links that pointed back to their website. That doesn’t work like it used to.

Now, we have to create specific content for each platform. Some people will feel overwhelmed by this, however, go all in on one or two platforms at the beginning. You don’t have to be everywhere.

Create useful mini-lessons with a call-to-action, preferably, sending people to join your email list.

Advertising

Advertising in 2011 meant Google Adwords.

In 2017, Facebook advertising is the most cost-effective way of growing your audience.

However, you need to:

  • Send the right message to the right person
  • Get people’s attention
  • Get people to take action

This means that you’ll need to have an offer that people want, get their attention through your ad (image and text), convince them to click your link, convince them to take action on your landing page, and create a follow-up process that converts learners into paying students.

Don’t just throw something up and then, if it doesn’t work, give up.

Start with a small budget and keep making changes to increase your conversions.

Google Ads still work. Again, you need to get this right to make it cost effective.

Technology

Things are so much easier now.

We can record a video on our phone.

We can create a website using templates

We can connect with learners through social media (for free!).

We can easily create online courses.

We can set up an email list without getting confused (the software I use).

And we have much better software that we can use to teach our lessons.

If you’re someone who tells yourself that you’re not good with technology, know that it is much easier to use these days AND you will get used to it.

How to Get Learners

The strategy remains the same:

  1. Get clear on how we can help and what we want to achieve
  2. Create an automated system that convinces learners to pay for our lessons
  3. Build awareness (send learners into this system)

We may do certain things differently now, for example, using Instagram to build awareness; or using LeadPages to build high-converting landing pages; or making courses instead of teaching one-to-one…

… but the principles behind the process of bringing learners into our lessons hasn’t changed.

Set up a system, build awareness, and keep improving as a marketer and a teacher.

Want to Teach Online?

A good place to start is by getting my guide: click here to do that.

If you want to jump right in, join our course and community.

 

Building an Audience and Making Sales Passively (Boulders)

Over the past week, my audience has grown and people have been joining my courses.

This has happened with very little input from myself.

In this video, I talk about how I managed to do this and I have a special tip that will help you reach this stage too.

When I started my new YouTube channel, I had a long-term vision.

I knew that it would take time to build. 20 months later, it’s getting 3,000+ view per day. A percentage of those who watch my videos will download my book. A percentage of those will buy something from me.

This all works in the background.

But it took some time to get here. Selling things passively doesn’t just happen overnight. At first, it’s like pushing a boulder up a hill.

If you stick at it, you’ll gain momentum.

While being patient, you also need to evaluate what’s working and make any necessary changes.

Let me know if you are building something over the long-term and your progress with this.

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Teach English Online: 16 Powerful Tips to Help You Earn a Living Doing What You Love

Teach English Online Tips

Thanks for stopping by!

Teaching English online independently is a way for you to earn more, teach the way you want to teach, and work from anywhere in the world.

You can choose your schedule, target learners who you love working with, and scale your business over the long-term.

Sounds great, right?

The problem is this: without online marketing know-how, it will be difficult for you to fill your schedule. You’re also going to need a plan of action to ensure that you make progress with this over the long-term.

This post will give you 16 powerful tips to help you get this right.

And if you are serious about doing this, take my free video training (sign up at the bottom of the page).

Let’s dig in…

1: Get clear on your teaching niche and how you teach

To teach English online successfully, you will need to do think about your teaching niche.

Some teachers are super-specific here. For example, you can teach IELTS speaking preparation to learners from Brazil through your own method.

Others offer general lessons to anyone who wants them. Either way, you’ll need to gain clarity on what your niche is.

Your teaching niche includes the following:

  1. what you teach
  2. how you teach
  3. who you teach

The clearer you are with this, the better you’ll be able to resonate with learners. You’ll be able to tell specific learners, with confidence, that you are the teacher for them.

You might not get full clarity straight off the bat. In fact, this will be an ever-evolving process. But consciously going through this – thinking about your current skills, what you enjoy, and who you would like to work with – will lead you in the right direction.

Don’t let this stage stop you from getting started. Get teaching as soon as you can (more on this later).

Take a look at this for an example of a teacher who got this right.

2: Create a website that is set up for conversions

teach-english-online-post-website-example

My website is at the center of everything I do

To sign online students up for your lessons, you’re going to need a website.

Most teachers set their website up incorrectly. They set them up for browsing, not for conversions. They have all this information for people to read, but there is no clear action to take. Learners land on their site, take a look around, and then leave, never to return again.

When creating your site, set it up for conversions. Know what action you want your learners to take and convince them to take it.

The action you choose depends on your current goals. But it usually means one of two things:

  1. downloading something for free
  2. signing up for a trial lesson.

Both of these allow you to follow-up with anyone who takes action and you can…

3: Send learners through a funnel to build trust and desire

What’s a funnel?

Let’s look at an example:

I make lessons on my YouTube channel for intermediate English speakers. At the end of each lesson, I include a call to action (CTA).

My CTA is a book that I give away for free. The learner enters their name and email address and I send them my book.

From there, I send further emails that give them useful lessons. I also build desire for what I offer (in the past, one-to-one lessons – these days, it’s my audiobook and online course).

I then present my offer and convince learners to sign up.

Why is this important?

Because if you send learners you don’t know you yet straight to your offer, you conversion rate will be very low.

Learners take lessons with teachers that they know, like, and trust. And giving away free content and following up through email is the best way to reach that stage with your learner.

This means you will need to…

4: Get an email list from day one

Email marketing is the best way to sell your lessons and build an audience over the long-term.

I use email in two main ways:

  1. To send specific subscribers through a welcoming / sales funnel (as we just learned)
  2. To send content and product launches to my subscribers

I won’t go into the finer details of why this is all important here, but know this: 95% of sales come from English learners who are on my email list.

Here is how to get started with email.

5: Use social media in the right way

Social media has changed everything. You already know that.

But for independent teachers, it means that we reach English learners through content that we create. For free.

Social media can be overwhelming. What’s more, online platforms are noisy places. That’s why, when we’re clear on our niche, we can cut through the noise and resonate with the type of learners we want to teach.

Additionally, use sites that you enjoy using. There is no need to join them all. In fact, if you do, then you’ll spread yourself too thin.

Finally, make content that is natural to the platform. Go to minute 3:05 in the video below to learn what this means:

6: Focus on what you do best and what you enjoy

When building an online English teaching business, you might get overwhelmed with all the different ways you can market your lessons.

For example, you’ll hear people say that you need to blog, start a podcast, join every social media channel, make videos for YouTube etc.

You don’t.

Go with what you enjoy doing and focus on that right now. For example, I have a Twitter account, but I never use it. If I spent time using it, it would work for me. But I prefer to spend my time making videos and writing blog posts.

7: Connect with your learners

creating-videos-teaching-english-online

Even if it’s just one, get a video on your site

Going back to your website, make a connection with your learners.

The best way to do this is through video. Your potential students want to know who you and see you in action.

It doesn’t have to be long. It doesn’t have to be perfect. Just get something up there. A simple one-minute welcome video on your homepage can make a huge difference.

If you’re apprehensive about putting yourself out there, read this.

And if you want to learn how to create videos read this.

8: Get teaching as soon as possible

Maybe you have years of teaching experience. Maybe you have never taught before.

Either way, get teaching online as soon as possible. Make this a priority.

The earlier you get started, the better. A lot of learners are looking for conversational lessons and error feedback. This is something you can offer right now. And if you decide to take formal training, you’ll have context for the theory.

If you’re an established English teacher, get used to teaching one-to-one online using the tools available. Ask a current student if they want to jump online with you and take things from there.

9: Always be improving

This goes for teaching and marketing.

With teaching, take relevant courses, read blogs, read books, watch videos, get feedback from your learners and other students, and review your own lessons.

With the business side of things, learn how to market your online lessons, take action, and then refine.

A benefit of digital marketing is that you get constant feedback on what works and what doesn’t. For example, if you advertise on Facebook or Google, it tells you how many people clicked on your ad and, if you set it up correctly, how many people converted.

If you don’t get the results you want at the first time of asking, make changes. For example, ask yourself how you can improve your ad headline, image, text etc., how you can the page people go to when they click the ad, and how you can improve the sales process.

Don’t say, “This doesn’t work.” Say, “What do I need to change to make this work?”

10: Set a deadline for when you want to do this full-time

deadline-picture-for-teach-online

Set goals with deadlines

If you’re serious about moving online, set a deadline.

Say, “Six months from today, I will be teaching English full-time online.”

Without a deadline, you will keep putting things off. You won’t make it a priority in your life. Don’t do this someday – have a specific date in mind.

With this date, you can then set yourself mini-deadlines. These might include:

11: Know that you will need to hustle to get learners at first

Earlier, you learned that learners click the link at the end of my YouTube video to download my book. From there, they go through a specific sales process.

This all happens on autopilot.

Thousands of learners watch my videos every day. Hundreds download my book each week. But it took me a while to get to this stage.

Making videos on YouTube is a great example of what I call a long-term marketing method. You won’t get results in the first few weeks or maybe months, but once things start gaining momentum, you will attract learners passively over time.

At the beginning, however, you will need to hustle to get learners.

Get that email list set up and then:

  • help learners on a one-to-one basis in groups on social media and include a CTA
  • get in touch with old students or anyone you know who would benefit from your lessons
  • post on relevant websites offering your services

This is just the tip of the iceberg. But know that you will have to work at this to make it effective.

12: Don’t worry about getting your pricing right straight away

pricing-online-lessons-teaching

Don’t get stuck when pricing your lessons

“How much should I charge for my lessons?”

Many teachers get stuck here. But let me take the pressure away…

… you can be flexible with your pricing. What I mean by this is that you can:

  • increase your prices
  • offer different prices for different learners
  • offer discounts

In 2014, I doubled the price of lessons for new students. I had a high demand for lessons at the time and the price increase didn’t affect my schedule. In fact, charging higher prices is a way to attract learners who buy based on value rather than cost.

If you are flexible with your pricing, don’t include numbers on your website.

As for what type of salary you can expect from teaching English online, this varies greatly. But know that you can scale this to wherever you want to take it (more on this soon).

13: Don’t worry about bad apples

A big concern for new online teachers is not getting paid for their lessons – that a learner will take a lesson and then disappear without paying.

Always ask for payment up front and explain to your learner that their lesson is only reserved once you receive payment.

You’ll get learners that request a trial and don’t show. And learners who come to your trial lesson without any intention of paying for future lessons.

This makes you feel like you’ve been taken advantage of. Here is what to do:

  • see if there is anything that you can learn from this experience and make relevant changes
  • forget about it and concentrate on the bigger picture

Certain learners will try and get as much free help as possible. How you respond to this depends on you. I talk more about free vs paid lessons here.

The key is to not let it affect you.

Here is a video that talks about this in-depth:

14: Make connections

In 2013, I made it a priority to connect with as many teachers as I could.

When I was starting out, I saw other online teachers as competition. But one day, I got on Skype with a fellow teacher and we talked about what was working for us and what we were struggling with. From then, I made it a priority to connect with as many teachers as I could.

Connecting with other teachers helps you in several ways:

  • you can learn from others and get support from those who have been there and done it
  • it helps online teaching feel less isolating
  • you get your name out there and your content shared widely

There are countless groups on Facebook to join. Just make relevant searches, join them, and get involved.

15. Save time by using ready-made lesson plans (and get organized!)

A common question I receive is this, “What lessons plans can I use in my online lessons?”

What resources you use depends on your niche. If you’re teaching IELTS preparation for example, then you’ll need materials specific to this.

For general conversational lessons, there is so much out there. For example, Film English has lesson plans based on short films. Breaking News English has in-depth resources based on latest news. Do a search for ESL Ted Talks and you’ll find countless plans. And if you want ready-made lessons that are interactive, check out Off2Class.

Over time, you’ll build up your own library of resources. Use Evernote to help you organize them.

16. Know that there are many ways to earn

Teaching English online isn’t just about one-to-one lessons. You can also:

Over the long-term, most teachers look for ways to earn more of a passive income. This has been my experience too.

It’s worth thinking about what you want to create over the long-term so that you can the necessary steps now to achieve those goals.

BONUS: Take action and get started as early as possible

Earlier, we talked about the different ways to make this transition.

No matter when you want to make this your full-time thing, start today.

Look at your goals (and your deadline for achieving this!) and then be smart about what you should focus on right now. For example, if you want to build for the future, start growing a following by email and social media.

Put stuff out there, learn, and make changes.

Online teaching has changed my life. I am in control of how I teach, when I teach, where I teach, and my future earnings.

Sign up below to learn how you can do this too.

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Teaching Online

Tips and Resources to Help You Bring Learners into Your Lessons and Courses

Recently, I’ve been going live on Facebook 2-3 times per week to share information on how to better market your lessons and courses.

As a side note, if you’re struggling to make videos, consider going live.

There’s something different about pressing “go live now” instead of recording a video and then uploading it. For me, it brings out a different style of presenting. It also helps me get something out there. I highly recommend you try it.

Anyway, back to the video….

… in this lesson, I go through various tips and strategies that will help you better promote yourself as an online teacher. I talk about affiliate programs, checkout software, focusing in on your niche, creating micro-content, and other useful tidbits.

Useful notes below.

Producing Micro-Content

A TEOC member asked if it’s necessary to create new blog posts frequently in order to attract learners.

My answer?

No, it’s not necessary. What you can do instead is this:

  • Create micro-content on social media sites
  • Add a call-to-action (CTA) at the beginning and end.

The old way of writing an article and posting links on social media isn’t exactly dead, but it’s not as effective as it used to be.

Facebook and other social sites want you to create native content. They want you to upload videos to their platform.

Users want this too. Think about how much more likely you are to watch a video on Facebook rather than click a YouTube link.

Use this to your advantage by creating micro-content on these platforms. And remember to include a relevant CTA.

(Learn how to use email with any CTA you have)

Over the long-term, you’ll most likely want to include blog posts too. This way, you will be found by Google. But as I say here, this takes time.

New Checkout Software, Getting Help From My Wife, and My New Affiliate Program

I’ve had a couple of problems recently with people trying to register for my course.

This was an old problem that I thought had gone away.

Certain people were getting a timeout message when they submitted their order. They couldn’t register and I was missing out on new members. I tried to talk with my hosting account, software people, and hosting service, but they couldn’t pinpoint the problem.

On a related note, I also wanted to add an affiliate program for my courses.

I tried one piece of software, but it was a nightmare to set up. The support was decent, but it was overly complex and confusing.

My wife knew I was struggling with these problems (I was sighing a lot, apparently) and asked what was wrong.

I told her about it and said that there is this software that, although expensive, looks like it could solve everything.

She told me to go for it.

So, I did.

It took a couple of hours to set everything up. I’m very pleased with the initial experience and now I have an affiliate program.

There are two main takeaways here:

  • If you are currently stuck with something, talk it through with someone. Although my wife told me what to do, just talking it over with her made me realize what I needed to do
  • Investing in the right products, services, and people helps you grow faster and makes life easier. Don’t put this off.

As for my affiliate program, get in contact if you would like to join.

A New Success Story and Lessons About Niches

A couple of days ago, I got an email that made my day.

It was from a teacher who had gone through my course and had something exciting to share. Here is part of what she said:

“The course has focussed me on finding a niche, and as a result I have hit some important financial and personal milestones.

I come from an RAF family – my father was one of the first six link instructors in the UK – and as a journalist I specialised in writing about flight simulation. Also, I am an Accelerated Learning trainer, a Master NLP Coach, an Advanced Reading Instructor and CELTA qualified. When I started putting all these skills together to teach a senior airline pilot, we struck gold.

He was the only one of 100 pilots tested last month to be given level 6 in his aviation English exam (EALTS). I also helped him secure his dream job for a Saudi Airline on an amazing package. He is championing me to colleagues with similar aspirations, and so now I am teaching a handful of pilots, all by referral. I couldn’t be happier about this.”

Ingrid focused on what she was specialized in and brought all this together. This focus on what she does best resulted in one of her clients fulfilling his dream. When this happens, you’re going to get referrals.

If you’re struggling to resonate with learners, think about what your strengths are and what interests you, and then find ways to create lessons and teach those who you are going to best connect with.

New Video Training

Last week, I put together a new video training series.

I highly recommend you go through it. It might be exactly what you need to get your teaching business off the ground.

Click here to get instant access to the videos.

Over to You

Please share any thoughts you have in the comment section below.

Oh, and if you have a lesson plan that you want to share with the world, get in touch here.

WANT TO TEACH ONLINE? START HERE...

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Create and sell online courses

3 Tips to Help You Launch and Sell Your Online Course

Over the past two years, the majority of my income has come from online courses.

I have gone from idea to established course twice now. I have helped others too. And now, I am ready to share my knowledge and experience with you.

In this video, I give you three tips on creating and selling your online course(s). Enjoy!

Build that List

As I mentioned in this video, 99% of my sales come from my email list.

To sell a course, you need an audience. And once you launch your course, you can use email to send people through a sales funnel.

What’s more, you can get feedback from your audience on your course from those on your list.

Click here to get your free email marketing download. Learn how to get started, how to build your list, and the types of emails to send.

Validating Your Idea

What happens if you spend time and money on a course that doesn’t sell?

While you might have full confidence your course idea (and your application of creating and selling it), it’s wise to think about how you can validate this idea first.

Two ways to do this is by either starting small and expanding on what you have or by pre-selling your course.

Long-Term Sales

Over the long-term, you can either:

  1. Close the course and open it up again later
  2. Keep it open for people to sign up

If you decide to go with the second option, look to add urgency to your sales process.

Inside TEOC, you will find a mini-course on how to create and sell your own online course. It will blow you away. Check it out here.

WANT TO TEACH ONLINE? START HERE...

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