Search engine optimization (SEO) is a way that we can attract learners into our lessons and courses.
For example, if your website shows on the first page of Google for the search term online English teacher, then imagine the amount of people that will find you.
This is organic traffic. Free traffic.
However, to get your website featured on the first page of Google isn’t easy. It takes time.
Luckily, I have a long-terms strategy that not only helps you boost your rankings in the search results, but it also brings in learners today.
Your SEO Strategy
Here is what to do:
1. Create free content that is useful
2. Promote it
Without valuable articles/videos, your site isn’t going to rank in the search engines. Users will click onto the article, skim, and leave.
Having content that people read gives a signal to Google that it’s worth featuring. Plus, a learner will want to know more about you if you help them.
Once you have useful content, you need to promote it.
Do this by:
- sharing it on social media
- asking others to share it
- boosting your post on Facebook
- sharing it with your email list
By doing this, you will be attracting people to your site. That is our goal. Once they are on our site, get them to take action.
This strategy is simple but it will take time to work.
What we’re doing to get it to work is what we do anyway – helping people and promoting our stuff.
The key is making sure that we get learners to do what we want them to do once they land on our site.
This is where your landing page and email marketing strategy come in.
Quick SEO Tips
Create Content Based on What People Are Searching For
Use the Google Keyword Tool to find out what people are searching for. Long-tail keywords (long phrases) are easier to rank for.
Keep in mind the following: buying (English lessons on Skype) and browsing (Present Perfect Rules) keywords. It’s easier to convert learners who are actively looking for what we offer.
Download This Plugin
If you use WordPress, I highly recommend this plugin. Their free training is useful and it makes everything much easier.
Write your Articles With the User in Mind
To help your rankings, you should include your keywords in the article and headline.
However, don’t force this. Write with the reader in mind.
Have a CTA on Every Article
Traffic is worthless if people don’t take action.
Include a call-to-action at the end of every article/video. This will help you get this right.
Interlink and Link Out
When you write a post, link to other articles you write. Update older posts with newer links.
Link to other sites too.
Over to You
Have you had success with SEO? What tips do you have?
Please leave any questions you have below.