podcast

I’m Finally Starting a Podcast: Here’s Why It Took Me so Long and What Might Be Holding You Back from Starting Something New

Well, after years of saying that I’m going to do this, it’s finally coming…

… I’m going to release a podcast, for English learners, into the world.

I’ve had a few false starts. My original vision has been put on hold (I’ll explain later). Now that it’s finally happening, I’m so excited about starting this journey.

Below, you will find a video and an article that goes through the reason why I’m finally doing this, how I’m going to monetize it, and everything else I need to do to make it a success.

Original Vision and Initial Success

The original idea was this: for my wife and I to record conversations in British and American English so that learners could improve their listening and learn new words and phrases in a fun way.

Last year, we released our pilot episode.

We talked about Thanksgiving. A couple of months later, we made more. There were five in total. Here is our most popular one:

My audience loved these videos.

However…

… we couldn’t find the time to record them.

If you have kids, you’ll understand.

We’ve been waiting for the opportunity to record more. We’re going to do this again. The time had come, however, to mix up the format a little so I could finally do this.

My Vision for the Podcast

When teachers say that they don’t know what to make a video about, I always tell them start with the first thing that comes to mind and then let the format evolve.

The same goes for writing blog posts, posting on Instagram and podcasting.

There are many ways I could approach this.

Should I tell stories?

Should I have conversations with other people?

Should I focus on phrasal verbs?

Should I talk about words in the news?

Instead of coming up with the perfect format and then recording, I’m going to let this evolve.

I recorded my first solo podcast here.

I did the first thing that came to mind.

The feedback has been great. I’m excited about recording more, letting the format take care of itself and helping people.

Things I need to work out

When starting something like this, you have to make some decisions.

This is one of the main reasons why people hold back from starting something.

Dwelling too long on a decision will make any project go stagnent.

 

Here are some of the decisions I need to make and things I need to do to get it off the ground.

Name it

I was struggling with this.

I hate naming things.

Everything good is taken. You want something catchy and memorable (especially with audio shows). I was going to call it something not connected to my brand but I was taking to long to come up with something.

Therefore, I’m going to call it The To Fluency Podcast.

My program is called The To Fluency Program. My live YouTube show is called The To Fluency Show.

Again, not the catchiest of names, but it does keep everything on brand.

People told me that I had to have English in the name.

I’ve found a way around this and you’ll see upon launch how I’m going to tackle this.

Hosting the audio and submitting to iTunes etc.

This is the technical part of starting a podcast.

I’m not particularly looking forward to doing this. It’s a process. Once I learn how to do it, things will simple.

I’m going to commit one day next week to research this and get it right.

How I’m going to monetize the podcast

Someone asked me about monetization during my live video.

There are three main ways you can monetize:

  1. getting sponsors
  2. selling your product or service
  3. promoting affiliate products

I’m going to focus on number two.

I’ll probably do a mixture of promoting my book (which leads to my offer) and promoting my program.

Again, I’ll see how this goes.

I’m not going to search out sponsors. If the right deal comes, I’ll consider it.

Other things

  • I’m going to upload the episodes to my YouTube channel as many people have requested this
  • I’m going to release 3-5 episodes to begin with and then do 1-3 per week.
  • I’m not going to be strict with release times and dates
  • There will be lesson notes for each episode
  • I might create a content upgrade for special episodes

Why I Put Off Doing This and Why Now Is the Perfect Time

For whatever reason, I put off doing this for years.

There was a barrier to getting started.

I had one when starting my YouTube channel too.

It seemed daunting. There were all these channels with huge audiences and who was I to do this too?

Making videos on YouTube is just something I do now.

I know that once I get into the groove, this will be the same for podcasting.

Now is the perfect time to put my lessons on another platform because I have a product that works and a system in place to sell it.

If you don’t have a product, that doesn’t mean that you have to put off creating something.

But be sure that you do bring your listeners onto an email list. Do that from your first episode/video/article.

Over to You

If you have a podcast, what advice would you give me?

If you’ve been putting off starting something new, think about what’s holding you back.

Is it the decisions you need to make? Are you nervous about putting yourself out there? Or is there something else going on?

It’s worth exploring this.

Thanks for reading!

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  • Monica G

    Thank you so much! This is inspiring me to move forward! This is coming at the precise moment! Jack you are an angel!

  • John Daugherty

    Organization is key. Know what you are doing and when you are doing it. A lot of my clients like to “improv” the whole thing and while it can be fun, it can also lead to a lesser product.

    I know you said that you don’t want to be super serious about when you release it, but I suggest looking at that again. People like to know what to expect. That’s why all shows are on the same time every week. Anticipation is a good thing. The easy way to handle this is to just record a ton of podcasts ahead of time. Then you don’t have to worry about getting them “on the air” tomorrow.

    Good luck! I’ll be sure to tune in!

    • Great comment and something that I have thought about since.

      In the past, I have created a a style of video that I repeated again and again. The continuity was good. The restriction of the show format, though, didn’t allow for growth.

      The key for me is to find a common ground. To create a great product that I’m proud of but one that allows for growth.

      Appreciate it.