It’s great to see such a big interest in teaching English online.
I really believe that doing this opens up a lot of creative opportunities for you as a teacher, giving you the ability to go down your own teaching path and teach the way that you believe is best for your students.
Teaching English online takes away the geographical restrictions. You can access any English learning market in the world, which gives you more leverage to charge what you feel you deserve.
And of course, moving online allows you to teach from home or from anywhere.
If teaching online appeals to you, this post will give you the information you need to get things rolling.
Let’s start with listing what is required, before going into what is essential to include for the long-term.
Initial Set Up
You will have to include the following in your initial setup: a VOIP service, a payment gateway, a cancellation policy, and although not a requirement, a headset.
Let’s start with the programs we need to have to be able to connect with English learners from anywhere in the world.
Connecting with Your Students
Firstly, make sure that your computer and internet are fast enough and working as they should be.
There is nothing more frustrating than having a bad connection when teaching.
To be able to connect with students online, the best two options available are Zoom and Google Hangouts. I have moved my students from Skype to Zoom as the connection is better and it has fewer problems.
Google Hangouts has many features, including a whiteboard (through a third party app).
Both allow you to connect with anyone in the world for free.
If you’re looking for a simple solution – something that everyone has heard of – check out Skype. You are limited by what you can do, but the connection has improved a lot over the years.
Receiving Payment for Your Online Lessons
PayPal is the obvious choice for receiving payments; it has been around for a long time and most online teachers use it as their tool of choice.
I have used PayPal for years now, and after researching other options, I still use it.
(Note: if you’re going to create and sell online courses, you might want to use something else in addition to PayPal.)
Getting started is really simple: after signing up, you can easily place payment buttons on your website (more about your website later), and send invoices directly to your students through email.
When you send invoices, your students will receive a link where they can enter their payment details. This money is then transferred to your PayPal account, which in turn can be withdrawn to your bank account.
PayPal typically charges around 2.9% + $0.30 for every transaction, but withdrawing to your bank account is free. (These fees may vary depending on your country.)
A drawback of using PayPal is that it isn’t available in all countries. This link has information about the countries where it is accepted.
Having a Strong Policy
Writing up a cancellation policy is something that every teacher needs to do.
Keep it simple and stick to it. This will cover your back when students cancel or don’t show to your arranged lesson.
Just having a policy isn’t enough; you have to clearly explain this policy to your students, and make sure that they understand what the consequences are when a lesson is canceled, or if they don’t show.
The value you get from these items is fantastic; the earphones, although very cheap, are really comfortable and they have great audio. The quality of the microphone is incredible, and many professional podcasters use this for their shows.
If you prefer a headset, I’ve heard great things about this one.
In most cases, Apple earphones (or the equivalent) will be sufficient.
When I first meet with my students, I suggest that they use earphones or an external microphone too.
This increases the effectiveness of my teaching, and also my enjoyment of the lessons.
To Teach English Online, You’ll Need to Get Students
Being an independent teacher means bringing in students yourself.
In this section, I’m going to break this down and give you some short and long-term strategies.
There are many things to consider; let’s start with the question of who you are going to teach and what lessons you are going to give.
Your Teaching Niche
Being clear on your teaching niche is the key to thriving to bringing in new students.
It’s not just good enough to say that you teach English online.
Get clear on the following:
- who you want to teach
- how you want to teach
- what area you want to teach
Let’s say you want to focus on teaching conversational English. Great. But how are you going to teach this lesson? What type of learners do you want to teach? What materials are you going to use?
Having clarity on this helps you give the best lessons you can and it helps you attract the types of learners you want to target.
Having said all that, don’t let this stage put you off from getting started.
Your niche will evolve over time and it’s impossible to know what type of teacher you’re going to be without any teaching experience.
There are many reasons to work towards becoming specialized in teaching a certain niche (more about this here), but one of the key reasons is making sure that you are targeting students who can and will pay you what you want to be paid.
This brings us nicely to the next point…
A Pricing Structure
There are two different questions to answer when coming up with your pricing structure: how much do you WANT to earn? And, how much CAN you charge for students in a certain niche?
The answer to the first question will vary depending on your circumstances, expectations, and earning goals. Answering the second question helps you find the niche that fits your income needs.
The going rate for many established online schools is anywhere between $20 and $50 an hour (charging more is definitely possible).
To charge these sort of prices will involve you having to think about what type of students you should target, knowing where to find them, and then converting them into paying students.
As well as having your base rate, you should also offer packages at discounted rates. Offering an incentive will bring in more students, and having students sign up for more than one class improves your retention rate and makes things easier for you.
You should also think about how you want to approach giving a trial lesson. Your initial assumption may be to make this free. But, when I did this, it caused me nothing but problems.
For more about pricing, click here.
Sell Courses Too!
At this stage, it’s worth noting that there are various ways that you can bring in an income when you teach online.
Watch this video to find out more about this:
A Teaching Website
Having a website is a must for the long-term.
This online presence will become the center of all of your marketing efforts, firstly by attracting visitors to your site, and then converting them through your content and the user experience you create.
There are a host of options when it comes to getting your own teaching site. From my experience, and after doing a lot of research, I have whittled it down to three:
1. Have someone to build a website for you.
2. Use a drag-and-drop template based website builder (my recommendation is Weebly), and create your own site.
3. Use WordPress, and again, build the site yourself (see our free step-by-step guide on getting started)
If you want to reduce the starting costs, options two and three are the best. Both of these options will cost you between $3-10 a month if you keep things simple, and you’ll need to buy your domain name separately (use Godaddy for this).
Weebly is great for starting out. I used a similar website builder for my first site but moved it over to WordPress in 2012.
WordPress has become the platform of choice for web designers, and I can’t recommend it enough. There are certain things to that you have to learn, but using our guide will help you get started. And, I think you’ll be very surprised just how easy WordPress is to use.
For more information on building a website, see this post.
Create a System that Will Convert Learners
A big mistake I see teachers make is that they create their website without any type of system in mind.
A learner will land on their site, take a look around, and then leave.
What we want to do is to create a system that will convert learners into paying students.
We can do this by setting up our site so that our visitors take action by:
- requesting a trial lesson
- downloading something for free (and adding learners to our email list)
Choose one of those options and create your site so that this is what they do.
For example, when a learn visits my site I tell them to download my free book.
Once they download this book, they get added to my email list. I send them useful content and information about my lessons and courses.
If you focus on giving one-to-one lessons, you can tell your learners to request a trial lesson with you.
Put a big CTA (call-to-action) on your homepage, about page, blog posts… any page that you create.
Once you have this system set up, you’re ready to bring learners onto your website.
How to Bring Learners into Your World
I always get asked the following question by teachers who want to teach online: “How do I get students?”
There are certain things that you can do to attract students now, while other strategies will bring in students over the long-term.
The most important thing is to know who your target market is and where to find them.
Being able to define your audience is the first step.
This is often overlooked, but knowing as much as you can about potential students will help you bring them to your website and convince them that they will benefit from taking lessons with you.
Most marketing strategies that are effective in this field can be grouped into two different groups: short-term and long-term.
Short-term strategies include things like advertising and bring immediate results.
This is perfect for when first starting out, or whenever you need to quickly fill your schedule. Some of these methods cost a little money, but there are many ways that you can do this for free. For example, you can post on sites like Craigslist and offer your services.
Long-term strategies don’t have such an immediate effect, but once you have these established, your initial work will bring in students for the months and years ahead.
For example, I create videos for my YouTube channel. At the end of every video, I tell my learners to download the book that I talked about before.
There are some videos that I made back in 2014 that still bring in a constant stream of students.
How much content you create to help you build up a passive system depends on your goals, where you currently are with your online teaching journey, and what you offer.
You may only want to use the short-term methods that I mentioned before.
I can’t talk about getting new students without mentioning referrals.
Referrals are the most efficient way to fill your schedule, and you should concentrate your efforts on trying to get as many as you can.
Just ask your current learners if they know anyone who would also benefit from your lessons.
Connections and Community
When I started teaching online, I initially had the mentality of being a lone-wolf; I tried to do everything on my own, worked in isolation, and hardly ever asked for help.
But, I have recently changed my approach and have connected with many fellow ESL/EFL teachers. This has opened up a whole new world of opportunities for me.
Since I have connected with others, it feels more like a group effort. I can now bounce ideas off others and ask for advice when I need it.
And, my long-term goal for this website is to create a space where online teachers can connect and work together to succeed in online teaching.
To find other teachers, use Twitter, Facebook, Google Plus, and LinkedIn. Put yourself out there and start creating relationships.
Materials and Resources
The type of materials that you will use in class very much depends on your niche and teaching style. There are some online courses that you have to pay an initial fee to have access to. However,
There are some online courses that you have to pay an initial fee to have access to. However, there are many great free resources that I have found through my contacts.
I’ve used the above sites and many others for my general English lessons.
What’s the best way to find these resources? Go on Twitter or the other networking sites and connect with teachers.
Tools You’ll Need to Teach Online and Other Considerations
I use Google calendar to keep my lessons organized, and several spreadsheets to record what I have done with my students and for other admin tasks.
I save my lesson plans to Evernote.
I use WaveApps to track the financial side of things.
I run my email list through Active Campaign…
… I could go on and on. To me, this is the fun part. These tools make our life easier and make teaching online fun.
A quick note on getting started:
This is often the hardest part.
My best advice is this: don’t wait to be perfect because that will never happen.
Teach to get experience. Create videos to learn how to make better videos. Start marketing your lessons now.
And read this if you want to learn more about making this transition.
What to Do Now?
If you are serious about teaching English – or any subject – online, and you really want to make this work, then check out The Teach English Online (Course).
If you’d prefer to get something for free from me first, get my guide below!
Thanks for reading. Please share if you found it useful!