Create and sell online courses

3 Tips to Help You Launch and Sell Your Online Course

Over the past two years, the majority of my income has come from online courses.

I have gone from idea to established course twice now. I have helped others too. And now, I am ready to share my knowledge and experience with you.

In this video, I give you three tips on creating and selling your online course(s). Enjoy!

Build that List

As I mentioned in this video, 99% of my sales come from my email list.

To sell a course, you need an audience. And once you launch your course, you can use email to send people through a sales funnel.

What’s more, you can get feedback from your audience on your course from those on your list.

Click here to get your free email marketing download. Learn how to get started, how to build your list, and the types of emails to send.

Validating Your Idea

What happens if you spend time and money on a course that doesn’t sell?

While you might have full confidence your course idea (and your application of creating and selling it), it’s wise to think about how you can validate this idea first.

Two ways to do this is by either starting small and expanding on what you have or by pre-selling your course.

Long-Term Sales

Over the long-term, you can either:

  1. Close the course and open it up again later
  2. Keep it open for people to sign up

If you decide to go with the second option, look to add urgency to your sales process.

Inside TEOC, you will find a mini-course on how to create and sell your own online course. It will blow you away. Check it out here.


If you're curious about online teaching, get my free video series on how you can get started. Click the button and enter your details to get instant access to video 1!



  • Jennifer Randell

    I’m currently creating my website and am considering starting to offer one to one lessons. I do want to also offer group lessons and courses as well. I’m hoping to create a course or two within the next couple of months. I’m still figuring out how to get the automated e-mails set up and create a funnel with them and all the little details of creating my own website. 🙂 I’m really excited to start this next chapter of owning my own business though!!!! Thank you so much for all of your help Jack!!! ^_^

  • Tanita Laktionova

    Thanks Jack for being so kind to share such information with us)
    Im planning to launch business english course as it is quite popular and necessary in my country.
    How do you think, what is the best way to attract audience to buy my course? To suggest some free videos or lessons and then to ask for payment if they liked. Or maybe are there any other ways which I cant see now? Please give your feedback
    Btw, I have own website and group in Facebook.

    • As I mentioned in the video, your email list is where you’ll make your sales. After launching, you will need to offer something for free and send people through a sales process. 3-5 free video lessons is a fantastic way to build trust and desire for your course. Send me an email if you want to discuss this further.

      • Monica G

        Jack Askew, this is interesting. I’m already posting 5-10 free lessons on Facebook Live. I have a website, however have not put it to use as of yet, as I feel somewhat stuck with the process of creating an actual course.
        I do teach working adults from Brazil one-on-one via Skype. I wonder whether I should start a youtube channel instead of having the 5-10 vids on Facebook Live. I get some interaction, but not much. (I’ve started this 2 weeks ago, so it’s fairly new) I’ve never written an eBook and I’m researching on how to even go about this. All in all, I’m new to the digital world of online courses/ebooks/email marketing…etc…

  • Paul Rafferty

    Cheers Jack. I’ve been considering developing a Beginners course for some time and am looking at putting
    a website together etc.

  • Byron D Harper

    Hi Jack, thanks for the video.

    I have recently started an online course aimed at intermediate and advanced learners of English. My website is free to use after registration and I don’t really have a business model other than periodically asking my learners to donate. My hope is by providing quality lessons and material the students will appreciate the work enough to donate. It’s too early for me to tell if this will work or not. Only 17 people have signed up on the website and my youtube view count is still non-existent.

    Here’s the website: (the most recent lesson can always be viewed without registration)
    And here’s the YouTube channel:

    My idea for the future is to include sections on the site that will be available ONLY donating members.

    Do you think this is a good business model to move ahead?
    Any comments or suggestions would be greatly appreciated.

    Thank you!