In January, I wrote a post looking back on 2013 and also talked about my English teaching goals for 2014. Writing down this helped me process what I wanted to achieve and created some accountability. I also hoped that it would inspire others to get into the world of online teaching.
In the post, I stated that I wanted to focus my creative efforts on podcasting, videos, and building my email list. In addition, I talked about starting group lessons and creating a teaching guide. Here is my progress with this so far:
2014 Goal Updates
Please note that all but one of my goals below are related to English teaching.
Building My Email List
I’ve made a big effort to increase my email list numbers this year. The results have been incredible (a 1000% increase in subscribers). The main reason for this increase was because I started giving things away for free.
I wrote a 16 page book/guide called, “The Five Keys to Becoming Fluent in English.” This turned out to be really popular and was shared extensively by those who read it. In addition to this book, I’ve also given webinars that have proven to be really popular too, and when someone signs up, they get added to my list. I love the excitement of a live event with 200/300+ people watching, and it is great to help so many people at the same time.
Having this list has meant that I can directly reach my followers (and potential students), and this way of communication is much more effective than social media.
(Note: Subscriber numbers are not the be all and end all. A community needs to be served, and to do this you have to continually send quality content. This is true for your emails and what you have on your website.)
Group Lessons and Courses
I started group conversational lessons in March and love these types of lessons. I have 2-4 students in a group and we discuss a video/article that I send to them before the class. It works well for students who want structured speaking practice but can’t afford the one-to-one lessons.
Getting students for group lessons has proved more challenging than one-to-one. The main reason for this is that people want to learn at different times. But as my community grows, I will be able to do more of these lessons.
I also started another course in May on WizIQ. There were a total of five live presentations along with other learning materials and assignments. The course went really well: I managed to get 28 learners to sign up and the feedback I got was very encouraging.
I’m doing the same course again this week, and then maybe a couple more times this year. The biggest problem with getting learners to sign up is the timing of the lessons; even though the lessons are recorded, most students want to be able to take them live and interact with me and fellow learners.
I plan on taking the content of this course and putting it into a video course. This will also make it easier for me, as once I have got the content recorded, my only role in this is to market the course, interact with the learners, and keep things ticking along.
I’ve also experimented with different products and services. I created a guide for IELTS learners that helps them with their writing and ran an advertising experiment using Facebook Ads. I managed to get five sales, with four out of those five going on to buy another product or service.
The next step is to improve the product (adding a premium package) and go through the sales page and marketing plan to improve it. Once I have done that I’m going to start promoting it again. I’ve got ideas for other products too and will most likely release these in a few months.
Podcast and Videos
I enjoy making videos but they take a lot of energy and time to produce. I was making long videos that were quite creative and I found it quite draining. I decided to take a break from video production to focus on other areas, and I will look at doing them again in the future once I have a system in place and a specific type of video format in mind.
I want to be able to fire out as many quality videos as possible without taking too much time. Therefore, I’m going to brainstorm ideas and start producing again once I have a good system in place.
As for the podcast, I am getting closer and closer to the recording stage. I’ve thought long and hard about what I want my podcast to be about and how it can fit into the overall picture. I was initially going to include my wife in the podcast and create conversational audio. However, we are currently finding it hard to get an hour or so to sit down and record (the nine-month old is the main barrier to this!).
So I have decided to go ahead and make a podcast that focuses on the mentality and methods for English learners who want to reach a high level. I’ve written the plan and a list of episodes, and I’m going to throw myself into this project in this fall (after 3 1/2 years of living in America, I’ve started saying fall instead of autumn. And although I thought it would never happen, I find myself saying soccer instead of football!).
A Teaching Online Guide
My guide on how to teach English (or any language) online will be ready in July/August/September. It is going to be a video course that comes with other learning materials and will cover all aspects of online teaching (focusing on one-to-one lessons, but also including group lessons and course creation), including: setting up, website design, platforms, finding niches, marketing, branding, and much more.
(if you’re not already in my community, click here to join my mail list and to receive updates about this course.)
Things I’ve Learned
During the first part of this year I have also invested a lot of time and energy into my own development. I’ve taken various marketing courses, read many self-development and teaching books, and I have become very commitment to what I want to achieve long-term.
One thing that I noticed was that earlier this year I was spreading myself too thin. I was taking on all types of projects, starting new ones all the time, and didn’t have a clear plan of action.
To overcome this I decided to leave a few projects aside and concentrate on only one or two at one time while setting up systems for everything else. The course that I gave on WizIQ is a good example of that: I put a lot of time and effort into it in April and May, and now I have the course written and I have a marketing plan in place, I can now spend most of my energy on other projects.
I’m also batching my work. Batching is when you dedicate blocks of time to work on similar tasks. For example, I generally reply to emails during a 20 minute window in the morning, create the plans for my lessons on a Friday/Monday, and take my one-to-one lessons at one part of the day (between 12 and four). I’ve found this helped me focus, and made me more productive and creative.
And finally, I now do a 80/20 analysis once every two months. The 80/20 rule (or Pareto principle) states that 80% of effects come from 20% of the causes. Relating this to marketing, for example, we can say that 80% of sales come from 20% of marketing efforts. This is one of the reasons why I slowed down my video production and put my focus on building my email list. I also explain this rule to English learners in my courses and lessons so that they understand how important it is to concentrate on doing things that actually make a difference to their progress.
Over to You
If you are doing your own thing too, let me know what you’re working on at the moment. And if you are someone who would like to teach online, tell me what you are currently doing to get started.
Thanks for reading!