After the birth of my daughter, I took 10 days off.
This gave me time to get away from my business and reflect on how far I had come. It also gave me the opportunity to think about what I want my teaching business to look like moving forward.
In my latest video, I go through the two ends of the spectrum: hustling vs lifestyle.
This is an important concept to understand as you build your own teaching business. Here is the video:
My Teaching Business (from Lifestyle to Hustle)
At first, I was content teaching 20-25 hours per week.
I did a bit of marketing here and there, but students kept finding me through my website and through referrals.
For the first two years, I didn’t have the desire to expand and do other things.
But in 2013, things changed.
I suddenly had all this motivation to make a real difference and to increase my income. That’s when I started making online courses.
The change of mentality was key. The desire to grow my business started this new phase.
Hustling vs Lifestyle
You will hear both arguments from entrepreneurs. There are those who will tell you that you’re not working hard enough and from those who will argue that you’re working too hard and that you should work smarter.
This is where anxiety can creep in. That guilty feeling that you should be doing something else with your time.
The key is this: it all depends on your goals and what you want to get out of this.
If you want to speed things up, then you need to put in the work. You need to work smart and hard.
If you’re happy with where you are right now, then great.
If you say, “I’m going to work smart from the outset and make it a lifestyle business,” then know that it’s hard to work smart without getting experience first.
I know how to create a good video because I’ve made over 1,000 videos in total. I’ve had the practice to get good at it and the experience to know what works.
Scaling, Long-Term, and Confidence
Long-term, if creating a lifestyle business is what you want – for example, working 12 hours per week while earning a good income – then look at ways to scale.
Creating online courses is a smart way to do this.
Know that your goals might change over time. Mine did. I had no idea that I would want to have a list with 100,000 English learners when I first started this.
You might want to hustle now, slow down, hustle again. It all depends on you and the situation you find yourself in.
Be open to change as you set out on your journey. But also be confident about what you want to get out of this. This will help you deal with that guilty feeling.
Over to You
What do you want your online teaching business to look like? Has this changed over time / can you see this changing?