Private Students Facebook

How to Get Private Students through Facebook

I receive numerous messages every week similar to this:

“I set up a business page on Facebook and managed to get people liking my page. However, hardly anyone is seeing my posts or taking any action.”

If you want to learn how to better use Facebook to get private students or customers, watch this video:

The biggest problem is this: the type of posts that you want your audience to see (offers, trial lessons, new courses) aren’t shown to your audience because they are not engaging posts.

Facebook wants to put engaging posts in newsfeeds so people spend more time on Facebook.

Creating engaging posts (videos, polls, images) that are engaging is great. More people see your posts. But no one is taking the action you want them to take.

Here is what I recommend…

Making Engaging Content with CTAs

A CTA stands for a call-to-action. Here is how it works…

… you create an engaging 3-minute video that helps your audience. At the end of the video, you tell people to do something. This could be to sign up for a trial lesson, download your free PDF, or to check out your latest course.

You’re giving people content but also telling them what to do next.

Be sure to leave a link in the description and in the comments. To make this even more powerful, make the call-to-action relevant to the content.

I’ve given away audio phrases related to the video. The conversion rate is much higher when you do this.

If you are teaching one-to-one lessons, post a video of you teaching and tell people that they can learn with you too.

Use Messenger

Not your personal messenger, but Messenger for pages.

Most teachers shy away from this because it sounds like a lot of work.

But you get out what you put in. Even though I have online courses, I spend a lot of time within the Messenger app. I see an actual return on this through course sales but also through people feeling good about me and my brand and sharing what I create with others.

Having conversations on a one-to-one basis builds trust with your audience.

Quick tip: when someone leaves a comment, click the “send message” option and thank them.


People don’t like spending money.

I do!

When I know that I’m going to get a return on my investment, why wouldn’t I want to advertise?

Here is how I do it:

I target learners who have already interacted with my content and send them an offer. This is usually something free that sends learners through my sales funnel.

Do you see what I’m doing here?

I’m putting the CTA in front of people who have already seen my content. This leads to higher conversion rates.

What’s more, I can decide exactly who sees this ad so that I’m not spending money on those who would never pay for what I offer.

In Conclusion

Give Facebook what it wants but also make the platform work for you.

Which of these three tips are you going to implement? Let me know below!


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get more views youtube

3 Ways to Get More Views on YouTube and What You’re Doing Wrong

Want more views on YouTube?

Watch this video to find out what I was doing wrong (what you’re probably doing wrong too) and the three most important things you need to do to push your numbers higher.

I’ll also go through what role Facebook plays here.

Keep People on YouTube (preferably your videos)

If you rely on sponsorship money and ad revenue, this might not apply to you.

But if you’re sending people to your lead magnet (email list), your course, or your website in general, then you might be getting punished.

Watch time on your videos is one of the key factors.

If you’re telling people to get off YouTube instead of watching one of your other videos, your watch time is lower.

If your watch time is lower, YouTube won’t push your videos as much.

Suggested videos and browse features are key for YouTube growth. Without this, new people won’t find you.

But… if the reason for making videos is to find more people to sign up for your lesson and courses, then can you see the problem we have to solve?

We want to grow our channel AND use it to get people to go through our sales process.

The way I’m approaching this is to be strategic about it.

To have certain videos where people click and take action. And to have others where the logical thing to do is to watch another video of mine.

I’m not going to mention my free downloads at the end of every video moving forward.

Longer Videos

Watch time is more important than views and audience retention.

If your watch time is increasing, YouTube will start pushing more of your videos.

Therefore, I’m going to make longer videos. 50% of a 25 minute video is 12:30 minutes. 75% of a 4 minute video is 3 minutes.

I can work this to my advantage by making these longer videos full of great information and engaging.

Better Thumbnails and Titles

I’ve held back here. No longer!

I want my thumbnails to stand out so that they get people’s attention. The title should compliment this so that people want to click.

The more people that click, the more YouTube will push your videos.

But you have to give people what they want. Having a thumbnail and title that has nothing to do with the content won’t work.

I mentioned in the video that I’m going take pictures instead of choosing screenshots.

However, if I take the time to go through the video, I can find expressions that get people’s attention and look like they’re taken from the video, which helps with associating the thumbnail with the content.

The one for this video was taken from the video. I had a picture but found this one more engaging.

I do this by using FCPX and sharing the current frame.

I then edit the picture and enter it into one of my templates to add text and other effects.

Facebook Video and Promoting Content Elsewhere

In the past, you could embed YouTube videos on the Facebook feed.

This did wonders for views and finding new people to watch your videos.

However, Facebook stopped this feature once they started pushing their own video platform. I’ve found that when I post a link to YouTube from my Facebook page, my reach is much lower.

I see Facebook introducing video monetization soon. If they do that, then creators will have a good reason to start uploading their videos to Facebook too.

What to Do Now?

Before you check out my resources, I want to say this: always strive to make better videos.

This is the foundation on which you build a channel.

Check This Out…

Check out more of my videos on YouTube here.

Learn what equipment I use to make videos here.

Or if you would like to learn how to build your own teaching business, get my videos below:


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teach online

A Day in the Life of an Online Teacher (and Tips for Teaching Online)

This video has been a long time in the making.

I’m pleased to say that it’s finally here! Follow me around for the day as I take you to the woods, my office, and the parking lot (haha!) and show you what I do on a daily basis.

I also share my best tips that will help you get more private students into your lessons and courses.

Resources Mentioned in the Video

I mentioned a lot of different things in this video. Let’s start with my gear:

Free Mini-Course for Teaching Online: get an overview of what online teaching is like and how you can get started.

Email marketing software: this is what I use and highly recommend it.

Email marketing overview: get my best tips on how to use email marketing to grow your teaching business

Different ways to earn as an online teacher: I list 6 ways that you can bring in an income by teaching online

First online course numbers: learn how much I made from my first course.

The video I was editing: check out the finished product and my other YouTube channel

The To Fluency Program: my course for those learning English


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teach online using phone english

Can You Teach Online & Build a Teaching Business on Your Phone?

Things are changing fast.

Online teaching has become mainstream and the ways in which we teach and promote our lessons are constantly changing.

But what about if we only have a phone?

Is it possible to teach and promote our lessons just using one device?

Find out in this video:

There are two things to focus on here:

  1. How to teach lessons using our phone
  2. How to promote our lessons using our phone

Teaching Using Your Phone

The majority of people who video chat do this on their phone these days.

We can use Facebook Messenger, Skype, Zoom, WhatsApp, Facebook Messenger, and a host of different messaging apps to teach lessons online.

Doing it this way is convenient and a lot of learners prefer to do it this way.

One drawback is that it’s harder to introduce interactive elements to our lessons such as text chat, embedding videos, and using other tools to help us teach effectively.

I feel that mobile teaching lends itself to conversational language lessons. If you teach something else (like business coaching) it won’t be an issue at all.

Let me know your tips if you have taught using your mobile device in the past.

Promoting Your Teaching Business through Your Phone

Here is my 3-step plan for getting more students/clients:

  1. Be clear on what your lessons are about and who you help
  2. Create a system that converts browsers into buyers
  3. Build awareness and send more people through step two

I have written about the more sophisticated ways of doing this here.

Let’s instead focus on what this might look like using a phone.

BONUS TIP: You don’t have to just offer one-to-one lessons. You can:

  • Create a paid group on Facebook where learners pay a subscription fee to access your premium lessons
  • Offer writing feedback through Facebook Messenger
  • Offer speaking feedback through Facebook Messenger

Use PayPal or another payment app to set up subscriptions.

I made a video on this here.

Get Students Just by Using Facebook

Assume that you have step one down.

Step two might be to tell learners that you offer free trial lessons and, if they’re interested, to send you a message on Facebook.

Simple, right?

You can use your personal profile to do this or a Facebook page that you create.

You respond to these messages and set up a time when you can both meet.

It’s your job to convince the learner that your lessons are worth paying for during the trial.

This is a simple system and it works.

But how do you build awareness using your phone?

You make videos, share pictures, create mini-lessons and post them on your page or in groups.

Include a call-to-action (CTA) every time you do this.

Your CTA is very simple: you tell people to send you a message if they want a free trial lesson.

This strategy works on Instagram, YouTube, SnapChat, LinkedIn or any other social media site.

What Mobile Has Done and Where it is Going

The mobile revolution has dramatically changed the way we consume content and interact with each other.

Business have responded to this by making websites and applications simple.

This restriction helps us focus on what matters…

… connecting with potential customers/students/clients in a real way.

I can only see this becoming more important moving forward.


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teach english online

Teaching English Online: Thoughts on a Teaching Niche 4 Years On and Saying NO!!!

One of my earlier posts on this blog was about teaching niches.

This and other similar posts gained a lot of traction.

I argued that in order to stand out and build a teaching business, it’s wise to choose a niche.

This is still true, however, the way that I recommend going about choosing one has changed. Watch the video to get my best tips on this and why saying NO is liberating.

Defining a Teaching Niche and Getting Started

I believe the best way to look at a teaching niche is by focusing on:

  1. What you teach
  2. Who you teach
  3. How you teach

For example, you can offer general lessons to anyone in the world. But the way you stand out is by doing in your own specific way.

My niche has evolved since 2011.

I used to teach anyone who wanted lessons. This included beginners, kids, and people wanting exam preparation.

I then decided to focus on conversational lessons for adults.

The way I taught changed too.

Instead of offering one-to-one lessons, I offered video courses.

Key Takeaway: think about your teaching niche but allow it to evolve. If in doubt, just get teaching.

Saying NO!!!

My niche for this website has changed too.

I used to try and help anyone who had questions related to online teaching.

For example, people ask me all the time about online jobs.

Past Jack would have spent time researching this and responding to emails.

Current Jack says, “Sorry, I’m not the best person to ask about this.”

The same goes for blended learning in universities, how to pay taxes, and lesson plans.

I stick with what I know and find people who need help with this.

Over to You

There is a balance when first starting.

You might not be in a position financially to say no.

But drive demand for your lessons so that you can.


Well, that is where I can help you.

Jump right in by joining TEOC today and I’ll show you how to create a stream of students who want to pay you for what you offer.

Or if you’d like to dip your toe in the water first, check out my free video training below.

Thanks for reading!


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New Ideas for My Online Teaching Business

In the book, The Choose Yourself Guide to Wealth, James Altucher talks about the power of coming up with new ideas.

I’m constantly thinking about new projects, ideas to generate sales, and ideas to make my life better.

In my latest Facebook video, I went through 7 ideas that I’ve had recently.

I also talked about how to execute an idea and whether you should act on an idea or not.

Check it out!

My Latest Ideas

1. Create a recurring subscription for feedback on speaking and/or writing. Hire others to give this feedback

2. Create a secondary email series based on the answers given on a survey at the end of the first series. So, if someone tells me that they can’t afford the course, I could send another course and ask these people to share my content for access.

3. Create a subdomain ( where teachers can create courses. Learners take these courses and leave reviews. Some type of profit sharing agreement would be needed.

4. Give every learner who signs up to my course the opportunity to join the affiliate program.

5. Hire someone to take longer videos and create content (smaller videos, articles, pictures) from this.

6. Create a viral competition

7. Hire someone to create viral quizzes and pump them out!

What am I Going to Do?

My two courses, TEOC and TFP are my two main income streams.

I want to keep doubling down on these while spending 10-20% of my time growing other revenue streams.

There are so many ways that I can improve what I already have. For example, I’m looking to double the amount of learners going through my email funnel. With all being equal, this will double sales. The viral quizzes, advertising, and my affiliate program will help with this.

My question for you is this: what ideas have you had recently? Are you going to act on them?


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earn more online

Online Teachers: What’s Stopping You from Earning More?

One of my first posts talked about how starting your own teaching business gives you the potential to earn more.

The reason is simple: you are in control of all aspects of your teaching business.

You can set your own prices. You can teach more lessons. You can create online courses.

However, many never earn what they set out to earn.

I wanted to know more so I asked the following question on my Facebook page:

The answers were fascinating. I decided to make a video to explore this further. Here it is:


  • Think about your priorities. Is this really important to you? Are you making it enough of a priority?
  • If you’re not getting enough students, look at your conversion funnel, how you get the benefits of your lessons across, and what you’re doing to bring in more learners.
  • If you’re hesitant about raising your prices, know that they can be flexible.
  • If you’re against earning more because you think it will affect your work/life balance or your happiness, know that I have an amazing work/life balance, I’m happy, and I’m earning more. These things aren’t mutually exclusive.
  • If you want to earn more, get started, enjoy the process, keep improving, and be grateful for what you have.

Don’t just read these notes. Watch the video. I think you’ll get a lot out of it.

Prefer to watch it on YouTube? Click here.

And then, get my free training here. Or my premium training here.

Thanks for reading!


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A Simple yet Powerful Way to Build a Teaching Business on the Side (English or any Language)

“I want to do online teaching in the future, but I’m ready to jump in just yet.”

This is something I hear often.

And I get it.

You might have a job, other projects going on, or you’re fearful of what might happen.

However, starting now and building for the future is smart. Here is an 8-step strategy that will allow you to build an audience of learners over the long-term.

The commitment needed?

1-2 hours per week. Check it out…

The 8 Steps to Building Your Teaching Business on the Side

1. Start an email list (get the lite plan) using Active Campaign (aff link). Be sure to follow their guidelines and learn what you need to do to get started. Here is my guide to email marketing.

2. Create a new list and a form (AC has a guide to this), and then, link this to your Facebook page (start one if you don’t have one).

3. (Optional) – build a one-page website and include this opt-in form.

4. Create mini-lessons on Facebook and help people. Don’t overthink what you’re going to do. Create your first video based on what you think is best today (keep it short) and take it from there. Create text posts and share images too.

5. Include a call-to-action at start and end of every post. Tell people to sign up to your email list. You can send them to your tab on your Facebook page or to your website. Offer something for free or give a good reason for learners to get on your list.

6. Send an email every week. Again, don’t overthink it. Share learning tips, vocabulary, grammar explanations. Or just tell stories. Engage with your followers.

7. When you’re ready to teach a few lessons, send out an offer on Facebook and by email. Add urgency to your offer by limiting the amount of lessons available or by setting a deadline.

8. Grow your Facebook page by boosting your posts, sharing posts to groups, and by interacting with learners on a one-to-one basis.


Use this as a guide.

If you want to learn more, get my free mini-course…


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bots in English teaching

The BOTS Are Coming: What I Learned Setting Up a Messenger Bot for English Learners

On Sunday morning, I had an hour or so to do some work.

I considered writing out video ideas for the week, finalizing my course, or writing some emails.

But I decided to do something different:

I created a bot for English learners on Facebook Messenger.

I had seen a couple in action and thought it would be a fun thing to do.

So, I did a quick search and chose one of the first bot generators that I saw (no coding here!).

I signed up and started building.

If you don’t know what a Facebook bot is, the main way it works is to give automated responses based on what users type.

For example, you can add keywords such as:

– improve my speaking
– speak fluent English
– talk to people

And then, give an automated reply.

I did this for a few keywords, wrote out some automated answers, and then told people to join me.

As you can imagine…

… pure bedlam!

People were getting automated replies for questions they weren’t asking. People were asking to speak with a human. People were getting very frustrated.

I had to turn off the automated replies and respond to each message individually.

It was a bit of a nightmare, to be honest.

After setting up what I thought was going to be an automated tool, I had to spend all this time responding to questions.

But, it turned out that this wasn’t a bad thing.

This is what I learned:

1. Interaction Goes a Long Way

Another feature of having a Messenger Bot is that you can create a main menu that people see inside Messenger.

Mine consists of links to get my free book and to subscribe to my YouTube channel.

After answering a question, which is easy to do in Messenger due to the speed and voice feature, I suggest that they download my book (and join my email list).

On Monday alone, over 60 people downloaded my book straight from Messenger.

I’m also getting so many ‘thank you’ messages from those who I help.

This goes a long way.

Learners take lessons from teachers that they know, like, and trust.

If you’re struggling to get learners, start interacting with them in a one-to-one way.

Don’t force anything on them. Sell softly. But help them first.

I got three requests for 1-2-1 lessons yesterday.

I didn’t even offer these anymore.

If you’re looking to grow your schedule, go out there and interact with learners.

Messenger is a great way to do that.

2. Marketing Strategies Change But Principles Remain

Another feature of the Messenger bot is that you can send messages out en masse.

This is new and I imagine that by the end of 2017, everyone will be doing this.

Right now, I’m getting 92% open rates.

But people will soon get bored of receiving marketing messages through Messenger.

Open rates will drop.

Marketers will then look for the next big thing.

If this sounds stressful, don’t worry.

Email marketing is still king. It has been for a long time.

In fact, I’m using Messenger as a way to grow my email list.

Whatever strategy you use, follow my 3-step plan:

1. Be clear on what you offer and how you help
2. Create a system for creating learners into paying students
3. Build awareness and send learners into this system

When it comes to number two, make your long-term focus email.

3. Humans Are Still Needed (For Now)

I had a few people unsubscribe from my Messenger platform because they kept getting automated messages.

Learners want to speak to humans, not robots. Teachers are still needed.

View new technology as a way to complement your teaching.

New tools are being introduced all the time.

It’s exciting for me to see what’s next and where things go.


If you’ve enjoyed this, then consider sharing it.

If you want to communicate with Jack the Human through Messenger, click here.

It’s a lot of fun and I’d love to help you.

And if you’re ready to get everything you need to build a teaching business – along with your own personalized version of the 3-step plan above – then come and join us inside TEOC.

Click here to learn why more and more teachers are joining this unique course and community knowing that they are getting the best training and support that will help them get a full-time schedule and scale their teaching business.

Thanks for reading!


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3 Tips creating online courses

3 Lessons I’ve Learned Creating My New Online Course | Read or Watch This Before You Create Your Own

Since 2015, I have focused solely on creating and selling online courses.

The main reason is this: I can help people at scale and grow my teaching business.

I created my first course for learners back in March 2014. It was a 5-week course that involved live lessons. I ran it again in May using the same format.

In November 2014, I put this course on my own site using prerecorded lessons.

I’m currently in the middle of rewriting it.

Here are three lessons I’ve learned during this process.

#1: Battle Through It (There Will Be Obstacles)

To get your course ready, you have to put in the work.

I can’t tell you the number of times I’ve gone to check the weather while writing slides or editing videos.

The two main obstacles you’ll face are when:

  • something just isn’t going right
  • you have to make a tough decision

The other day, my audio recorder unexplainable crashed when filming three videos.

I had spent 45 minutes recording them.

But it was all wasted and I had to start again.

I thought about just packing it in for the day but I battled on instead. Things go wrong and you have to keep going.

Making decisions can stop you in your tracks too. For example, you’ll ask yourself:

What should I call it?
What should I include?
How much should I make it?

Don’t procrastinate on decisions. Go through the process of making tough decisions. Sleep on it if you need to. But hash it out now.

I find the best way to do this is to write things down.

And know that it won’t be easier to make a tough decision next week. Don’t let decisions hold you up.

#2: Get Organized (And Use This Tool)

As someone who relies on Apple products, I love Apple Notes and iCloud.

I keep all ideas, plans, and thoughts inside Notes.

The course videos, audio files, and artwork sit inside iCloud.

I can access all of this on any device.

Here are some of the documents I keep inside Notes:

  • An overview of the course
  • pricing and course schedule
  • bullet points on each lesson
  • all the drills that I’m going to include
  • a checklist of what needs to be done

I used to use Google Drive and Asana for this in the past. However, I find the browser based applications are too slow.

I stick to a clear labeling system for my files.

For example: TFPC – P1 – 001

This tells me what this video is and it keeps things organized.

I back up all my files on an external drive and in the cloud.

#3: Share Your Journey and Build Up Some Buzz

I’ve been sharing pictures, videos, and stories about building this course on my social media accounts.

I’ve done this for my accounts for teachers and for learners.

Sharing what you’re working on helps you talk things through so that you have a clearer understanding of what you’re going to teach.

Equally as important, it builds buzz for your new course.

They see the effort you’re putting in.

They see the journey and want to be part of it.

I’ve taught mini-lessons based on the new lessons inside my course. I don’t mind giving away some for free as I know it’s only going to benefit me long-term.

I’m also going to share some outtakes next week.

Want to Create Your Own Online Course?

Here are some resources for you.

1: In this video, I share three tips to help you create and sell your own course.

2: And in this article, I share the numbers behind my first course.

If you want to jump right in, join TEOC and get the 11-video tutorial on how to create and sell your own online course.

This is just a small part of the overall course and community.

Check it out here.

Thanks for reading. Leave any questions you have below!