Black friday

Black Friday Deals for Online Teachers

It’s that time of year again.

Black Friday! This seems to have spread across the globe from the U.S. – many people think of discounts on TVs and other electronics.

However, this is a great time for online teachers to get discounts on software that will help boost their business.

Here are the best deals that I’ve found:

(Note: the links below are affiliate links. I may receive a commission at no extra cost to you if you decide to purchase through these links)

Active Campaign

My favorite email marketing software is currently 50% off for the first two months.

With the addition of landing pages, ActiveCampaign continues to listen to its customers and offer the best features for the best price.

👉 Get the deal here.

And if you want to learn how to use email marketing in your business, take my free training here.


The all-in-one course hosting and sales platform has their best price of the year right now.

If you’re looking to create and sell online courses, I recommend Teachable as the platform to help you achieve this.

👉 Check out their offer here

And if you want to learn about more about online courses, watch the video below:

Build Your Own Website

If you go down the WordPress route, then I recommend the following two hosting services:

  1. Bluehost
  2. SiteGround

If I had to choose one, it would be the latter. Their support is the best I’ve seen.

Build Your Own Website Option Two

If you’re looking for a simple website AND want to also get the best landing page software out there, then try LeadPages.

Here is the offer they currently have

I’ve used LeadPages throughout the years and can’t speak highly enough of it.

Start Online Teaching

Dipping Your Toe Into the World of Online Teaching: 5 Tips for Getting Started and How to Earn Money

If you’re thinking about teaching online but you’re unsure if this is going to be for you or not, I have some good news:

There are several ways in which you can test the waters to see if this is something you want to pursue.

This isn’t an all or nothing thing. You can continue what you’re doing now while allocating time and energy to your new side hustle.

In this article, you’re going to learn:

  • the different ways you can earn as an online teacher
  • what you can do to start teaching online
  • extra tips to help you get this right

Here’s the video (read on for the article):


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How to Earn Money as an Online Teacher

Here are six ways you can earn money as an online teacher:

1: Offer One-to-One Lessons Online

This is the most popular way to teach online. You meet with one student on Skype or Zoom and give a lesson.

This works for language, music, math, science and any subject.

The benefit of teaching one-to-one lessons is that it’s easier to build up an income in faster time compared to most of the other options available.

The downside is that you only get paid when you are physically – well, virtually – teaching.

You can do this independently, on a third-party platform, or through a company.

Here’s a video on this:

2: Offer Group Lessons Online

This is where you’re using virtual platforms but instead of meeting just one student, you’re meeting two or more students.

The benefit of this is that you can leverage your time more. Generally speaking, group lessons pay better than one-to-one tuition.

The downside is that you need to find a group of students who are going to commit to a series of lessons at the same time.

Here are some tips of you want to do this:

3: Create and Sell Online Courses

This is where I put most of of my focus Since 2014, the bulk of my teaching income has come from the courses I offer.

The upside is obvious: you can scale your teaching.

Once you create your course, you’re not limited by the amount of hours you can teach. Theoretically, there are no limits to the amount of course sales you can make.

The downside is that you need to build a large audience and create a valuable course in order to make this work.

Luckily, I have a six-step plan to help you get this right:

4: Sell Digital Products

While you could place online courses in this category, I feel that deserves it’s own category.

A digital product could be:

  • a book or audiobook
  • worksheets
  • audio files
  • flashcards

5: Asynchronous Services

This is where you don’t need to be present with your student. Instead, you offer services that can be completed according to your schedule.

This could include:

  • Writing corrections
  • Speaking / singing feedback
  • Exercise form critique (personal trainers)
  • Website feedback

This is a good alternative to one-to-one teaching, especially if you can’t find dedicated teaching space.

A great resource for this is Google Documents.

6: Platform Monetization

There are many teachers who rely on this as their main source of income.

There are three main ways to earn through platforms such as YouTube:

  1. placing ads on your videos or website
  2. having companies sponsor your content
  3. memberships

This is something I’m building on. I explain more here:

How to Get Started as an Online Teacher (If You Want to Take Things Slowly)

With how you can earn an income in mind, it’s important to consider how you’re going to get started with this new adventure.

If you don’t think that making the jump into this as your only thing right now is the right decision – but you also want to explore this – then, think of it as your new side hustle.

Here’s an example of me doing this within my business:

In 2014, I wanted to start creating and selling online courses. At that time, I was teaching one-to-one lessons and bringing in new students at a high rate.

Instead of focusing all my time on course creation, I treated it as a side hustle.

I worked on it in my spare time and kept my classes going. This meant that I wasn’t risking my income.

If this is the path you would like to take, here is what I recommend (in addition to speaking with a local professional regarding taxes and business setup):

1: Create a Presence on Social Media

You don’t have to go all-in with this. Instead, create a new account and start posting content relevant to the audience you would like to attract.

If you have a phone, you have everything you need to get started.

My personally recommendation is Instagram. This is because videos are limited to one-minute – you can create micro content on your phone.

Instagram Stories are a great tool for teachers too.

Connect with other people in your industry and build some momentum on the platform you choose.

Here’s a video I made on this:

YouTube is a little more involved and in order to succeed on that platform you’ll need longer form content.

TikTok, Facebook, LinkedIn, and Twitter are other alternatives.

2: Teach a Few Online Lessons (Maybe for Free)

This is something I recommend you do early on. For two reasons:

  1. You’re going to find out if this is for you or not
  2. Your initial lessons could snowball into a full schedule from referrals

If you don’t think you could attract someone in your network to your paid lessons right now, consider giving a few free lessons.

Maybe you could do this in exchange for social media help or even for this new student to start sharing your content.

3: Start an Email Newsletter

Here’s the idea with this one:

You send out daily, weekly, bi-weekly lessons by email. You also include these lessons on your blog.

Over time, your website gains traction and you build a true audience.

Email marketing is powerful and I think every teacher should start this as soon as possible.

Learn more about this here:


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4: Set Dedicated Time to Getting Things Set Up

Let’s say you set up a new account on Instagram and also send out a weekly newsletter.

Here’s what to do next:

  1. Figure out how much time this is going to take
  2. Set dedicated time to getting this done

Shayna, who owns the popular site Espresso English, got started by working on email and blog lessons in her lunchbreak.

Here’s an interview we did on this:

5: Set a Deadline to Make the Transition Once You’re Ready to Do So

If you get some momentum with online teaching and can see it replacing your current situation, consider setting a deadline to make the full-time transition.

Having a deadline will make you take action and move towards this goal.

You can say, “By [enter date] I will be doing this full-time.”

This allows you to create a plan of action to ensure that you get there.

There are various ways in which you can earn an income as an online teacher. If you’re looking to build for the future, I highly recommend starting an email list now.

If you want to teach one-to-one, start teaching a few lessons as soon as you can.

You don’t have to dive right in. Instead, follow the tips above and dip your toes in first.


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Recording Videos on Your Phone

Quick and Powerful Tips to Record Quality Videos on Your Phone (Look and Sound Better on a Budget)

If you’re looking to get a better looking – and sounding – video from your phone, then read on.

You’re going to learn:

  • how to light your videos at home
  • why audio is more important than picture quality and how to dramatically improve this with a $25 microphone
  • how to record outside for better quality videos
  • and what I recommend if you want to upgrade

This is for online teachers, content creators, and for anyone who wants to improve their video output.

Watch the video below and/or read the article. I filmed this on an iPhone 7+.

Note: use my affiliate link to check out the tools that I mentioned in the video and know that the links below are affiliate links too. I recommend filming a video or two first and then getting what you need based on the results.

Quick Tips: Film Better Videos on Your Phone Inside

Sit in front of a window if you don’t have a lighting setup

My office window is south facing. It’s the perfect lighting situation for the morning and the early afternoon.

Sit in front of the window and know that the closer you are to it, the better the lighting.

But be careful of the audio quality if you place your phone on a window ledge.

If the sun beams in through the window, it can cause harsh shadows. And you can end up squinting in a way that isn’t good for you or the viewer.

If you want to control your lighting or you don’t have a good window to use, then consider getting a simple ring light or another light from my list below:

We’ll talk about outside lighting later.

How to Frame Your Video and Position Yourself Correctly

Taken from a lesson I gave recently.

The above is taken from a lesson I gave on my channel for English learners.

I positioned the camera so that it was at eye-level. I filmed the frame with my face. And I gave enough room to bring in my whiteboard.

Note: the glare from a whiteboard is tough to manage, especially with a lighting setup. Do a few tests first.

To achieve the correct framing, I used the following tripod:

This is placed on my desk and is adjusted accordingly.

Try out various angles and positions and go with what looks best.

How to Get Better Audio

Audio is arguably more important than the video quality.

The internal microphone on phones isn’t great. If you add that to an echoey room then you won’t get good results.

Here’s what you can do:

  • get an external microphone
  • improve the acoustics in the room
  • record outside

Here’s a quick test I did that highlights the difference between an internal and external microphone:

The above is the microphone I use.

You can improve the acoustics of your room by using panels or anything that will absorb sound.

Here’s something to try: record in your closet (if you can!).

If you can get a tripod and lighting setup – and your background looks good too – it’s the best place for acoustics.

If you’re just recording audio, then definitely try it out.

Filming outside gives the best audio quality but there is a caveat. More on that later.

Here is an article that talks about recording audio in closets and a pillow hack.

Avoiding Background Noise (Good Luck!)

This is what frustrates anyone who tries to record a video.

You’re in the middle of recording something and your neighbor decides to start drilling. Or your children start screaming. Or the postman knocks on the door triggering your dog.

This isn’t easy to fix but here are some quick tips:

  • Negotiate specific recording times with people you live with
  • Record somewhere that limits background noise
  • Know that you edit the video if you make a mistake or get interrupted

Here is what to do if you want to make some quick edits to your video and how to easily spot where you need to edit:

Know that you’re going to get frustrated trying to eliminate background noise.

But if you do find yourself recording during a peaceful time, batch some extra videos and take advantage of it.

Let’s Talk About Recording Outside

In the video above, I recorded in two locations outside:

  1. On the back deck (in full sun)
  2. On the front porch (in the shade)

Did you notice the audio difference? It’s much better outside. But it’s more difficult to control background noise.

The best lighting conditions are facing the sun but with cloud cover. This is like using nature’s softbox.

If it’s raining, cold, or too hot, then this will dictate if you can record outside in a comfortable way.

Other Filming Tips

  • do a test before you record all your videos
  • once you get comfortable, batch videos (do more a few at one time)
  • you’ll get used to the sound of your own voice
  • give it a little more enthusiasm than you think you need

Let me know if you have any questions. Thanks for reading!


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LeadPages Sites Review to Build Wesbite

LeadPages Review: Who Should Use this Website Builder and a Step-by-Step Guide to Getting Started (2020)

LeadPages started out as a landing page builder. I started using it in 2013 for that reason.

But over the years, they’ve added new features and their latest addition could be a game-changer.

It’s called LeadPages Sites. In this post, you’re going to learn:

  • who this website builder is for
  • how to use the templates and publish your website
  • how to design your site for conversions and why this vital
  • the other features that you might need
  • how I achieved a 50% conversion rate from one of their templates

Note: if you decide to sign up for LeadPages, consider using my affiliate link here.

Here’s the video overview:

The Two Biggest Benefits to LeadPages Sites

LeadPages is a platform that has focused on one thing: conversions.

Most new websites I see don’t get this right. Business owners and online teachers are designing their websites in the wrong way; they’re setting it up for browsing not for converting not new visitors.

LeadPages will help you get this right as that’s their M.O. The templates they’re going to give you are designed to convert.

For example, look at the following template:

What is the action that this website is wanting the visitor to take? It’s to schedule a consultation.

(Note: I’d make those buttons bigger and a different color!)

The second advantage of LeadPages is that it’s simple to create a new website. Their template builder – along with the drag-and-drop feature – is simple to use.

You just need to add your logo, modify the colors, add your photos, and do the copywriting.

But there’s a question we have to answer…

Who Is This For?

LeadPages Sites isn’t the most feature-rich website builder out there. If you’re looking for lots of featuers and more of an e-commerce solution, check out the other two options here.

I think it’s for service providers and small businesses that want to focus on converting visitors to their website.

For example, if you:

  • offer a free consultation of any kind
  • give estimates on work based on a contact form
  • give online lessons
  • offer services

Then LeadPages will work for you.

If you want to offer a free resource and create a sales funnel using email marketing strategies, then you’ll need to upgrade and use LeadPages Basic or Pro.

Here’s more on the pricing:

The Start Plan for LeadPages
The Start Plan
Pricing for LeadPages Standard and Pro
Standard and Pro Pricing

With the Standard plan, you can create Landing Pages, Pop-Ups, and Alert Bars to drive more conversions.

If you’re unsure about which plan is best for you, you can always upgrade at a later date.

I love having A/B testing. This is where you can change an element of a landing page and test it to see which one converts higher.

I’ve taken my conversion rate on one of my pages from 17% to over 40% after running various tests.

Let’s talk about how to set up a website and a landing page using LeadPages.

LeadPages Tutorial: How to Create a Site Using LP

After signing up, click create new site:

Then, select the template you want to use – try a few out and see which one is best for you:

LeadPages Templates

Give it a name and then start editing. Here’s what to edit:

  • The logo/title of your website
  • The colors
  • The photos
  • The copy

You’ll also want to consider your privacy policy and terms (can’t offer legal advice) and in terms of marketing, consider doing the following:

  • have big buttons and clear calls-to-action (CTAs)
  • include a video of you so your audience can better connect with you
  • tell people what will happen after they take action

If you’re an online teacher, then consider using Calendly and integrating this with LeadPages. It’s quite simple to do:

From there, copy and paste a Calendly calendar and it will do this when someone clicks that button on your website:

And here’s a bonus top: connect Calendly to Zoom. Watch this video for more information:

How to Publish a LeadPages Website

You can publish a subdomain on your LeadPages URL. But it’s better to have your own domain name.

I won’t go into detail here as their resource guide for this is great.

But it works like this:

  • you connect your domain name to LeadPages through their guide
  • you publish your website on the LeadPages backend
  • there’s no need to buy hosting as LeadPages hosts the site on their servers

What About Landing Pages?

If you offer a free guide and want to use this as a marketing tool, then upgrade to get access to landing page templates.

I’ve used these templates since 2013 and have had around 200,000 download my free resources over the years.

To do this, all you have to do is modify the templates that they suggest and publish them on your website. They have a plugin if you use WordPress.

Here’s an example of a landing page I built on the platform:

This converts at just under 50%. It was very easy to set up.

Note: if you want a tutorial on email marketing and landing pages, get my free video training here.

Can You Blog Using LeadPages?

You can but it is limited.

From their support page:

If you blog about once a month or less frequently, when adding a site page, use the Blog page type within the site builder and hide those pages from navigation.

They recommend installing WordPress on a subdomain if you blog regularly. This is an extra step and involves some overcoming some technical hurdles.

You can also blog on something like medium and embed that onto your site.

The Bottom Line

If you’re looking for a simple website builder that focuses on conversions, LeadPages is a fantastic option.

It’s not for you if you’d like to have e-commerce features or want to set up a membership website.

I highly recommend the company as a whole and think that their landing page builder is highly underrated. It gets results if you apply their templates correctly.

Get a free trial of LeadPages here (this is my affiliate link).


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