Podcast on YouTube Episodes Thumbnail

Should I Put My Podcast Episodes on YouTube? (Shocking Stats from My Channel)

Note: some of the links below are affiliate links, meaning, that at no extra cost to you, I may receive a commission if you use my link to sign up for one of the services.

Today, we’re going to go through whether you should put podcast episodes on YouTube.

I’m going to share some incredible stats from my YouTube channel for English learners.

And also give you some tips if you decide to do this.

Read the article below and/or watch the video here:

Why My YouTube Stats Made Me Start a Podcast

To give you some context, my YouTube channel for learners has over 500k subscribers at the time of writing this post.

Here’s what’s crazy:

My most-viewed video is audio-only.

That’s right. All it has is an image as a placeholder. It’s had over 1.3 million views:

stats for podcast episode on YouTube

Because of the initial success, I started making more podcast episodes for YouTube only.

These performed great too.

So, in April of 2021, I decided to create a podcast.

Here’s a video explaining more:

I’ve had over 85,000 downloads to date.

Each month, views keep on increasing:

podcast downloads stats

So, I didn’t start with a podcast and then put it on YouTube.

I tested my podcast on YouTube and decided to create a podcast because of the success these videos had.

Note: if you’re looking to start a podcast, this is the hosting company I recommend. Click here to check it out.

Should You Put Your Podcast Episodes on YouTube?

If you’re considering it, why not test it?

I was shocked by how many people are looking for audio-only content on YouTube.

In fact, I think it’s worth creating a YouTube channel for your podcast if you don’t have one already.

Here are the two main advantages YouTube has:

  1. Content on YouTube is evergreen
  2. Content on YouTube is highly searchable

The episode that has 1.3 million views keeps getting views each day:

There’s been an uptick recently but it averages between 5-10k views per week.

This is because people are finding the video when they search on YouTube, on Google, and also when they’re browsing YouTube.

These views turn into subscribers, email leads, and course sales.

Tips on How to Best Upload Podcast Episodes to YouTube

Here’s the type of content you can create:

type of content to upload to YouTube

You can:

  • have an image as a placeholder
  • be on-screen (great for interview podcasts)
  • have dynamic images and subtitles.

Again, a simple image worked well for me. The conversation-type episodes are great for video content. Having dynamic images or videos works too but takes more time to create.

I also recommend adding subtitles if you can.

The YouTube-generated captions work much better these days.

If you want something more accurate, try Rev.com.

What to Do Next

Try posting your podcast episodes on YouTube using the formats mentioned above.

See if it works for you.

And then, get my free guide to email marketing below:

READY TO CREATE AUTOMATED EMAIL CAMPAIGNS THAT CONVERT?

If so, join the 5-Day Email Marketing Challenge for FREE! Sign up to get the first lesson instantly delivered to your inbox!

email marketing challenge


Shortcoder WordPress Plugin

Shortcoder: Try this Useful WordPress Plugin (Create Shortcodes for Anything)

Today, I’m going to show you a WordPress plugin that I think you should try.

It took me a long time to find this.

When I got it, it blew me away.

Watch the video and/or read the article below to find out more information.

What This Plugin Does

In short, Shortcoder allows you to create shortcodes for anything.

Think of anything that you constantly use on your WordPress site. Instead of going back to a post and copying and pasting something, you can simply add in a shortcode.

Here’s what this looks like:

Shortcoder backend

What I Use this Plugin For and How to Use It

As you can see, I have three shortcodes at the moment.

All of these are opt-ins for my email marketing lists. I use LeadPages to create my popups.

This is what it looks like on a page:

The grey box at the bottom is created simply by entering the following shortcode:

entering the shortcode

When you enter that shortcode, whatever you have put into the backend will show up on your website (as you saw before with the opt-in).

Here is what the coding looks like:

blurred out

Moving forward, I’m going to enter different shortcodes depending on what type of post I’m writing.

At the moment, I have one email funnel.

But I might want to create one for posts that focus on YouTube, one for posts that focus on Instagram etc.

Additionally, on my other website, I have gone back and forth with sometimes my ebook opt-in and information about my course.

As I mentioned in the video, I don’t like the look of this opt-in box right now. But luckily, I’ve been using Shortcoder so I can change the design once and this will populate on all my posts.

I hope you found this useful. If you did, please share!

READY TO CREATE AUTOMATED EMAIL CAMPAIGNS THAT CONVERT?

If so, join the 5-Day Email Marketing Challenge for FREE! Sign up to get the first lesson instantly delivered to your inbox!

email marketing challenge


Landing Page LeadPages

How to Build a Landing Page Using LeadPages Step-by-Step (+ Conversion Hacks)

Note: some of the links below are affiliate links, meaning, that at no extra cost to you, I may receive a commission if you use my link to sign up to one of the services.

In this post, I’m going to show you how to build a high-converting landing page using my favorite software:

LeadPages!

This is the same software that I used to generate over 200,000 downloads for my book.

Here is the landing page:

landing page example

Here is how this landing page is converting over the past 30 days (of writing this post):

landing page conversion rate

Almost 50%!

Originally, the conversion rate was 19%. I have run many split tests to arrive at this rate. This is something you can do with the software.

Let’s now go through, step-by-step, how you can create something similar.

WHAT YOU NEED:

Landing page software: get LeadPages here

Email Marketing Software: get Active Campaign here

Your Own Website: get hosting here

Want to learn more? Get my free course below!

READY TO CREATE AUTOMATED EMAIL CAMPAIGNS THAT CONVERT?

If so, join the 5-Day Email Marketing Challenge for FREE! Sign up to get the first lesson instantly delivered to your inbox!

email marketing challenge


Once you have signed up (free trials available), let’s move on…

1. Choose a Landing Page Template

The good news is this:

LeadPages has done most of the hard work for you.

They have done so much testing that all you have to do is choose a high-converting template and edit it.

Here’s what this looks like:

As you can see, you can sort by conversion rate.

I chose the blue one as it was the highest converting opt-in page.

For this, you’ll need a free resource. Something like an ebook or mini-course.

After clicking your template, you’ll come to this page:

Give your new landing page a name and click the button.

2. Editing Your New Landing Page

This is where I like to keep things simple.

Because the templates have been tested to create high-converting versions, I don’t mess around too much with the editing.

Simply, use the copy provided but make it relevant to you.

Here’s what it looks like inside the editor:

I changed: “You can Design a Website” to “You Can Speak English Too”

As you can see from the template, the landing page is simple. From my experience, simple is better.

You want the user to take action. Not to browse.

Once you edit the text, it’s now time to change the picture.

Use something like Canva to design your ebook image. I recommend Google Drive to write your ebook. And then, be sure to upload this somewhere. I go through this process in-depth inside my free course.

Here’s what it looks like changing the image:

change leadpages image

From there, upload your new image.

3. Connecting Your Landing Page to Your Email List

First, in your LeadPages settings, be sure to connect your account to your email marketing software.

Once you have that set up, there are a few more things to do like creating a list and a form. This is out of the scope of this article, but again, my course goes through this.

Let’s assume you have done that. The next thing to do is to connect your landing page to your email list (in our case, a form).

connect leadpages to active campaign

Choose edit integrations and be sure to choose the correct form.

Edit the fields and then, it’s done.

4. Publish the Landing Page to Your Wesbite

You can use the URL provided to host your new landing page.

However, most want this on their own website.

To do this, download and upload the free LeadPages plugin. Go to the plugin and you will see this:

the WordPress plugin for LeadPages

Choose your custom slug (URL) and select the relevant landing page. Click publish and then preview the link. You will see your landing page live on your website.

5. Extra Tips

After publishing your page, test to see if the code works fine.

Then, start running some A/B tests to improve your conversion rate. This is how I took my landing page from a 19% conversion rate to a 50% conversion rate.

After someone opts in, send them to a thank you page where they can take further action. For example, offering them to your YouTube channel.

Finally, be sure that you’re sending enough of the right people to your new page. For that, watch this video:


READY TO CREATE AUTOMATED EMAIL CAMPAIGNS THAT CONVERT?

If so, join the 5-Day Email Marketing Challenge for FREE! Sign up to get the first lesson instantly delivered to your inbox!

email marketing challenge