How to Build Your Brand and Sell Products through Automated Emails | Email Marketing
As an online teacher/entrepreneur, we should always be looking to scale our marketing efforts.
One of the best ways we can do this is by using autoresponder series.
In the video below, I explain what these are and give you two examples. By the end of the video, you’ll understand why you need to implement this strategy into your business.
Email Marketing: Setting Up an Autoresponder Series
An autoresponder series is a series of pre-written emails that automatically go out to anyone who subscribes to your mailing list. You specify when the recipient will receive each email.
In the video, I described two main ways that we can use this tactic:
- To build your brand and engage with your audience
- To sell any products or services that you offer
The first way helps you build your audience. For example, I go through periods where I don’t sell anything. Instead, I ask people to watch/read my free content and share it.
The second way helps you automate the sales process, allowing for scale. It also helps you build trust with your audience before asking for the sale.
As I mentioned, the types of emails that you send depends on you, your audience, and what your current goal is.
To learn more about autoresponder series and email marketing, download my free guide below.