Note: some of the links below are affiliate links, meaning, that at no extra cost to you, I may receive a commission if you use my link to sign up to one of the services.
In this post, I’m going to show you how to build a high-converting landing page using my favorite software:
This is the same software that I used to generate over 200,000 downloads for my book.
Here is the landing page:
Here is how this landing page is converting over the past 30 days (of writing this post):
Originally, the conversion rate was 19%. I have run many split tests to arrive at this rate. This is something you can do with the software.
Let’s now go through, step-by-step, how you can create something similar.
Once you have signed up (free trials available), let’s move on…
1. Choose a Landing Page Template
The good news is this:
LeadPages has done most of the hard work for you.
They have done so much testing that all you have to do is choose a high-converting template and edit it.
Here’s what this looks like:
As you can see, you can sort by conversion rate.
I chose the blue one as it was the highest converting opt-in page.
For this, you’ll need a free resource. Something like an ebook or mini-course.
After clicking your template, you’ll come to this page:
Give your new landing page a name and click the button.
2. Editing Your New Landing Page
This is where I like to keep things simple.
Because the templates have been tested to create high-converting versions, I don’t mess around too much with the editing.
Simply, use the copy provided but make it relevant to you.
Here’s what it looks like inside the editor:
I changed: “You can Design a Website” to “You Can Speak English Too”
As you can see from the template, the landing page is simple. From my experience, simple is better.
You want the user to take action. Not to browse.
Once you edit the text, it’s now time to change the picture.
Use something like Canva to design your ebook image. I recommend Google Drive to write your ebook. And then, be sure to upload this somewhere. I go through this process in-depth inside my free course.
Here’s what it looks like changing the image:
From there, upload your new image.
3. Connecting Your Landing Page to Your Email List
First, in your LeadPages settings, be sure to connect your account to your email marketing software.
Once you have that set up, there are a few more things to do like creating a list and a form. This is out of the scope of this article, but again, my course goes through this.
Let’s assume you have done that. The next thing to do is to connect your landing page to your email list (in our case, a form).
Choose edit integrations and be sure to choose the correct form.
Edit the fields and then, it’s done.
4. Publish the Landing Page to Your Wesbite
You can use the URL provided to host your new landing page.
However, most want this on their own website.
To do this, download and upload the free LeadPages plugin. Go to the plugin and you will see this:
Choose your custom slug (URL) and select the relevant landing page. Click publish and then preview the link. You will see your landing page live on your website.
5. Extra Tips
After publishing your page, test to see if the code works fine.
Then, start running some A/B tests to improve your conversion rate. This is how I took my landing page from a 19% conversion rate to a 50% conversion rate.
After someone opts in, send them to a thank you page where they can take further action. For example, offering them to your YouTube channel.
Finally, be sure that you’re sending enough of the right people to your new page. For that, watch this video: