In this video, I talk about how I am progressing with my goals for 2015.
I will have a full review at the end of the year, but I have been strategizing a lot recently and thought the time was apt for a quick update.
Below you can find the notes from the video.
Build a bigger and better audience
This means to have more English learners who subscribe to my emails, subscribe on YouTube, follow me on Facebook etc. It also means having a more engaged audience. I have changed the way I use social media and email marketing over the past few months. I am looking for conversations, engagement, and interaction in addition to numbers. I have been focusing on Periscope recently for this reason.
In 2014, I didn’t have a plan for how often I would post. I changed that in 2015 and, thus far, have kept up with it. I have published at least one video every week for English learners and, except for when I was running a promotion or having a website, I have posted weekly on this blog. Creating content (articles, videos etc.) is how I reach more people in an organic way. Having this schedule stops me from putting things off and makes sure that I post on a consistent basis.
Building and Growing My Courses
I have two courses. One for English learners and one for English teachers. I was thinking about creating a third one as a separate brand, but I decided to double down on what I already had. I’ve been busy this year with working with those inside the courses, improving my sales funnel, and adding to the courses. I’m really happy with how things have gone in this area.
Automation, Outsourcing, and Analytics
I have been using a lot of apps to automate processes and to become more productive (see apps for online teachers). I have also outsourced various tasks including lessons and transcripts. This has been a huge help as it frees up my time. I need to improve upon of the analytical side of my business. I want to have a better overview of where sales come from, for example.
Routines and Timeblocking
My days are quite limited. I only have from 9-4 to work on my business. I sometimes get an hour in the evening and the odd hour here and there at the weekend. Therefore, making my hours more productive has been a priority and I feel I’m achieving this (note: I have been focusing on my health and find this makes a huge difference). I have also become quicker at doing certain tasks. For example, I’m making videos more quickly, not procrastinating as much over small decisions, and generally being more efficient.
Over to You
How has your 2015 been so far? Let me know in the comment section below.