Landing Page LeadPages

How to Build a Landing Page Using LeadPages Step-by-Step (+ Conversion Hacks)

Note: some of the links below are affiliate links, meaning, that at no extra cost to you, I may receive a commission if you use my link to sign up to one of the services.

In this post, I’m going to show you how to build a high-converting landing page using my favorite software:


This is the same software that I used to generate over 200,000 downloads for my book.

Here is the landing page:

landing page example

Here is how this landing page is converting over the past 30 days (of writing this post):

landing page conversion rate

Almost 50%!

Originally, the conversion rate was 19%. I have run many split tests to arrive at this rate. This is something you can do with the software.

Let’s now go through, step-by-step, how you can create something similar.


Landing page software: get LeadPages here

Email Marketing Software: get Active Campaign here

Your Own Website: get hosting here

Want to learn more? Get my free course below!


If so, join the 5-Day Email Marketing Challenge for FREE! Sign up to get the first lesson instantly delivered to your inbox!

email marketing challenge

Once you have signed up (free trials available), let’s move on…

1. Choose a Landing Page Template

The good news is this:

LeadPages has done most of the hard work for you.

They have done so much testing that all you have to do is choose a high-converting template and edit it.

Here’s what this looks like:

As you can see, you can sort by conversion rate.

I chose the blue one as it was the highest converting opt-in page.

For this, you’ll need a free resource. Something like an ebook or mini-course.

After clicking your template, you’ll come to this page:

Give your new landing page a name and click the button.

2. Editing Your New Landing Page

This is where I like to keep things simple.

Because the templates have been tested to create high-converting versions, I don’t mess around too much with the editing.

Simply, use the copy provided but make it relevant to you.

Here’s what it looks like inside the editor:

I changed: “You can Design a Website” to “You Can Speak English Too”

As you can see from the template, the landing page is simple. From my experience, simple is better.

You want the user to take action. Not to browse.

Once you edit the text, it’s now time to change the picture.

Use something like Canva to design your ebook image. I recommend Google Drive to write your ebook. And then, be sure to upload this somewhere. I go through this process in-depth inside my free course.

Here’s what it looks like changing the image:

change leadpages image

From there, upload your new image.

3. Connecting Your Landing Page to Your Email List

First, in your LeadPages settings, be sure to connect your account to your email marketing software.

Once you have that set up, there are a few more things to do like creating a list and a form. This is out of the scope of this article, but again, my course goes through this.

Let’s assume you have done that. The next thing to do is to connect your landing page to your email list (in our case, a form).

connect leadpages to active campaign

Choose edit integrations and be sure to choose the correct form.

Edit the fields and then, it’s done.

4. Publish the Landing Page to Your Wesbite

You can use the URL provided to host your new landing page.

However, most want this on their own website.

To do this, download and upload the free LeadPages plugin. Go to the plugin and you will see this:

the WordPress plugin for LeadPages

Choose your custom slug (URL) and select the relevant landing page. Click publish and then preview the link. You will see your landing page live on your website.

5. Extra Tips

After publishing your page, test to see if the code works fine.

Then, start running some A/B tests to improve your conversion rate. This is how I took my landing page from a 19% conversion rate to a 50% conversion rate.

After someone opts in, send them to a thank you page where they can take further action. For example, offering them to your YouTube channel.

Finally, be sure that you’re sending enough of the right people to your new page. For that, watch this video:


If so, join the 5-Day Email Marketing Challenge for FREE! Sign up to get the first lesson instantly delivered to your inbox!

email marketing challenge

LeadPages Sites Review to Build Wesbite

LeadPages Review: Who Should Use this Website Builder and a Step-by-Step Guide to Getting Started (2020)

LeadPages started out as a landing page builder. I started using it in 2013 for that reason.

But over the years, they’ve added new features and their latest addition could be a game-changer.

It’s called LeadPages Sites. In this post, you’re going to learn:

  • who this website builder is for
  • how to use the templates and publish your website
  • how to design your site for conversions and why this vital
  • the other features that you might need
  • how I achieved a 50% conversion rate from one of their templates

Note: if you decide to sign up for LeadPages, consider using my affiliate link here.

Here’s the video overview:

The Two Biggest Benefits to LeadPages Sites

LeadPages is a platform that has focused on one thing: conversions.

Most new websites I see don’t get this right. Business owners and online teachers are designing their websites in the wrong way; they’re setting it up for browsing not for converting not new visitors.

LeadPages will help you get this right as that’s their M.O. The templates they’re going to give you are designed to convert.

For example, look at the following template:

What is the action that this website is wanting the visitor to take? It’s to schedule a consultation.

(Note: I’d make those buttons bigger and a different color!)

The second advantage of LeadPages is that it’s simple to create a new website. Their template builder – along with the drag-and-drop feature – is simple to use.

You just need to add your logo, modify the colors, add your photos, and do the copywriting.

But there’s a question we have to answer…

Who Is This For?

LeadPages Sites isn’t the most feature-rich website builder out there. If you’re looking for lots of featuers and more of an e-commerce solution, check out the other two options here.

I think it’s for service providers and small businesses that want to focus on converting visitors to their website.

For example, if you:

  • offer a free consultation of any kind
  • give estimates on work based on a contact form
  • give online lessons
  • offer services

Then LeadPages will work for you.

If you want to offer a free resource and create a sales funnel using email marketing strategies, then you’ll need to upgrade and use LeadPages Basic or Pro.

Here’s more on the pricing:

The Start Plan for LeadPages
The Start Plan
Pricing for LeadPages Standard and Pro
Standard and Pro Pricing

With the Standard plan, you can create Landing Pages, Pop-Ups, and Alert Bars to drive more conversions.

If you’re unsure about which plan is best for you, you can always upgrade at a later date.

I love having A/B testing. This is where you can change an element of a landing page and test it to see which one converts higher.

I’ve taken my conversion rate on one of my pages from 17% to over 40% after running various tests.

Let’s talk about how to set up a website and a landing page using LeadPages.

LeadPages Tutorial: How to Create a Site Using LP

After signing up, click create new site:

Then, select the template you want to use – try a few out and see which one is best for you:

LeadPages Templates

Give it a name and then start editing. Here’s what to edit:

  • The logo/title of your website
  • The colors
  • The photos
  • The copy

You’ll also want to consider your privacy policy and terms (can’t offer legal advice) and in terms of marketing, consider doing the following:

  • have big buttons and clear calls-to-action (CTAs)
  • include a video of you so your audience can better connect with you
  • tell people what will happen after they take action

If you’re an online teacher, then consider using Calendly and integrating this with LeadPages. It’s quite simple to do:

From there, copy and paste a Calendly calendar and it will do this when someone clicks that button on your website:

And here’s a bonus top: connect Calendly to Zoom. Watch this video for more information:

How to Publish a LeadPages Website

You can publish a subdomain on your LeadPages URL. But it’s better to have your own domain name.

I won’t go into detail here as their resource guide for this is great.

But it works like this:

  • you connect your domain name to LeadPages through their guide
  • you publish your website on the LeadPages backend
  • there’s no need to buy hosting as LeadPages hosts the site on their servers

What About Landing Pages?

If you offer a free guide and want to use this as a marketing tool, then upgrade to get access to landing page templates.

I’ve used these templates since 2013 and have had around 200,000 download my free resources over the years.

To do this, all you have to do is modify the templates that they suggest and publish them on your website. They have a plugin if you use WordPress.

Here’s an example of a landing page I built on the platform:

This converts at just under 50%. It was very easy to set up.

Note: if you want a tutorial on email marketing and landing pages, get my free video training here.

Can You Blog Using LeadPages?

You can but it is limited.

From their support page:

If you blog about once a month or less frequently, when adding a site page, use the Blog page type within the site builder and hide those pages from navigation.

They recommend installing WordPress on a subdomain if you blog regularly. This is an extra step and involves some overcoming some technical hurdles.

You can also blog on something like medium and embed that onto your site.

The Bottom Line

If you’re looking for a simple website builder that focuses on conversions, LeadPages is a fantastic option.

It’s not for you if you’d like to have e-commerce features or want to set up a membership website.

I highly recommend the company as a whole and think that their landing page builder is highly underrated. It gets results if you apply their templates correctly.

Get a free trial of LeadPages here (this is my affiliate link).


If so, join the 5-Day Email Marketing Challenge for FREE! Sign up to get the first lesson instantly delivered to your inbox!

email marketing challenge

LeadPages Sites Review

LeadPages Sites Review: Is this New Website Builder a Game Changer?

(Note: links below are affiliate links.)

I’ve been using LeadPages since 2013 to create landing pages and to integrate opt-in forms on my websites.

I was excited to hear that they have now added LeadPages Sites to all plans. This is a website builder that focuses on conversions.

Can this rival WordPress and SquareSpace? Watch this video to find out (or read the article below).

Get your 14-day free trial here!

Who LeadPages Sites Is For

The main selling point on LeadPages Sites is providing templates that focus on conversions.

Many businesses make the mistake of creating a website that looks good – you know, lots of fancy sliders and images – but one that doesn’t convert. When this happens, visitors will browse but won’t take action. Not good.

LeadPages Sites helps you attract more leads and make more sales.

It works like this:

  • You customize one of the templates that LeadPages provides
  • Then, you link this to your domain account (GoDaddy, for example)
  • LeadPages will host it for you

Here’s an example of a template.

LeadPages Example Template
Here’s an example of one of the templates

You can:

  • drop other widgets onto your site
  • change the font style and the color theme
  • add new pages
  • embed opt-in boxes and online booking calendars
  • set it up for SEO


… you can’t add blog posts (yet).

That is the one downside that might affect your decision. There are some workarounds. For example, you can install a WordPress blog on a subdomain. If that works for you, great! If not, you might want to consider WordPress instead.

Go here to read their response to my comment about blogging capabilities to learn more.

Other Things to Consider

What’s interesting is that LeadPages has included this new feature to all their existing plans.

If the blogging issue doesn’t concern you, I think this is a great option as you can build a website, implement all their conversion tools, and use other features such as A/B testing to give your conversions a further boost.

Like I said before, I’ve used this platform for years now and highly recommend it. Their support is great and responsive too.

You’re not going to get lots of fancy features with LeadPages Sites. Instead, it’s going to help you focus on what matters: generating leads and sales.

If you’re considering it, why not give it a try?

You can take a 14-day free trial here.

Oh… and be sure to take our 5-day Email Marketing Challenge to learn how to create automated email campaigns that convert.


If so, join the 5-Day Email Marketing Challenge for FREE! Sign up to get the first lesson instantly delivered to your inbox!

email marketing challenge