Podcast on YouTube Episodes Thumbnail

Should I Put My Podcast Episodes on YouTube? (Shocking Stats from My Channel)

Note: some of the links below are affiliate links, meaning, that at no extra cost to you, I may receive a commission if you use my link to sign up for one of the services.

Today, we’re going to go through whether you should put podcast episodes on YouTube.

I’m going to share some incredible stats from my YouTube channel for English learners.

And also give you some tips if you decide to do this.

Read the article below and/or watch the video here:

Why My YouTube Stats Made Me Start a Podcast

To give you some context, my YouTube channel for learners has over 500k subscribers at the time of writing this post.

Here’s what’s crazy:

My most-viewed video is audio-only.

That’s right. All it has is an image as a placeholder. It’s had over 1.3 million views:

stats for podcast episode on YouTube

Because of the initial success, I started making more podcast episodes for YouTube only.

These performed great too.

So, in April of 2021, I decided to create a podcast.

Here’s a video explaining more:

I’ve had over 85,000 downloads to date.

Each month, views keep on increasing:

podcast downloads stats

So, I didn’t start with a podcast and then put it on YouTube.

I tested my podcast on YouTube and decided to create a podcast because of the success these videos had.

Note: if you’re looking to start a podcast, this is the hosting company I recommend. Click here to check it out.

Should You Put Your Podcast Episodes on YouTube?

If you’re considering it, why not test it?

I was shocked by how many people are looking for audio-only content on YouTube.

In fact, I think it’s worth creating a YouTube channel for your podcast if you don’t have one already.

Here are the two main advantages YouTube has:

  1. Content on YouTube is evergreen
  2. Content on YouTube is highly searchable

The episode that has 1.3 million views keeps getting views each day:

There’s been an uptick recently but it averages between 5-10k views per week.

This is because people are finding the video when they search on YouTube, on Google, and also when they’re browsing YouTube.

These views turn into subscribers, email leads, and course sales.

Tips on How to Best Upload Podcast Episodes to YouTube

Here’s the type of content you can create:

type of content to upload to YouTube

You can:

  • have an image as a placeholder
  • be on-screen (great for interview podcasts)
  • have dynamic images and subtitles.

Again, a simple image worked well for me. The conversation-type episodes are great for video content. Having dynamic images or videos works too but takes more time to create.

I also recommend adding subtitles if you can.

The YouTube-generated captions work much better these days.

If you want something more accurate, try Rev.com.

What to Do Next

Try posting your podcast episodes on YouTube using the formats mentioned above.

See if it works for you.

And then, get my free guide to email marketing below:


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Black friday

Black Friday Deals for Online Teachers

It’s that time of year again.

Black Friday! This seems to have spread across the globe from the U.S. – many people think of discounts on TVs and other electronics.

However, this is a great time for online teachers to get discounts on software that will help boost their business.

Here are the best deals that I’ve found:

(Note: the links below are affiliate links. I may receive a commission at no extra cost to you if you decide to purchase through these links)

Active Campaign

My favorite email marketing software is currently 50% off for the first two months.

With the addition of landing pages, ActiveCampaign continues to listen to its customers and offer the best features for the best price.

👉 Get the deal here.

And if you want to learn how to use email marketing in your business, take my free training here.


The all-in-one course hosting and sales platform has their best price of the year right now.

If you’re looking to create and sell online courses, I recommend Teachable as the platform to help you achieve this.

👉 Check out their offer here

And if you want to learn about more about online courses, watch the video below:

Build Your Own Website

If you go down the WordPress route, then I recommend the following two hosting services:

  1. Bluehost
  2. SiteGround

If I had to choose one, it would be the latter. Their support is the best I’ve seen.

Build Your Own Website Option Two

If you’re looking for a simple website AND want to also get the best landing page software out there, then try LeadPages.

Here is the offer they currently have

I’ve used LeadPages throughout the years and can’t speak highly enough of it.

Start Online Teaching

Dipping Your Toe Into the World of Online Teaching: 5 Tips for Getting Started and How to Earn Money

If you’re thinking about teaching online but you’re unsure if this is going to be for you or not, I have some good news:

There are several ways in which you can test the waters to see if this is something you want to pursue.

This isn’t an all or nothing thing. You can continue what you’re doing now while allocating time and energy to your new side hustle.

In this article, you’re going to learn:

  • the different ways you can earn as an online teacher
  • what you can do to start teaching online
  • extra tips to help you get this right

Here’s the video (read on for the article):


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How to Earn Money as an Online Teacher

Here are six ways you can earn money as an online teacher:

1: Offer One-to-One Lessons Online

This is the most popular way to teach online. You meet with one student on Skype or Zoom and give a lesson.

This works for language, music, math, science and any subject.

The benefit of teaching one-to-one lessons is that it’s easier to build up an income in faster time compared to most of the other options available.

The downside is that you only get paid when you are physically – well, virtually – teaching.

You can do this independently, on a third-party platform, or through a company.

Here’s a video on this:

2: Offer Group Lessons Online

This is where you’re using virtual platforms but instead of meeting just one student, you’re meeting two or more students.

The benefit of this is that you can leverage your time more. Generally speaking, group lessons pay better than one-to-one tuition.

The downside is that you need to find a group of students who are going to commit to a series of lessons at the same time.

Here are some tips of you want to do this:

3: Create and Sell Online Courses

This is where I put most of of my focus Since 2014, the bulk of my teaching income has come from the courses I offer.

The upside is obvious: you can scale your teaching.

Once you create your course, you’re not limited by the amount of hours you can teach. Theoretically, there are no limits to the amount of course sales you can make.

The downside is that you need to build a large audience and create a valuable course in order to make this work.

Luckily, I have a six-step plan to help you get this right:

4: Sell Digital Products

While you could place online courses in this category, I feel that deserves it’s own category.

A digital product could be:

  • a book or audiobook
  • worksheets
  • audio files
  • flashcards

5: Asynchronous Services

This is where you don’t need to be present with your student. Instead, you offer services that can be completed according to your schedule.

This could include:

  • Writing corrections
  • Speaking / singing feedback
  • Exercise form critique (personal trainers)
  • Website feedback

This is a good alternative to one-to-one teaching, especially if you can’t find dedicated teaching space.

A great resource for this is Google Documents.

6: Platform Monetization

There are many teachers who rely on this as their main source of income.

There are three main ways to earn through platforms such as YouTube:

  1. placing ads on your videos or website
  2. having companies sponsor your content
  3. memberships

This is something I’m building on. I explain more here:

How to Get Started as an Online Teacher (If You Want to Take Things Slowly)

With how you can earn an income in mind, it’s important to consider how you’re going to get started with this new adventure.

If you don’t think that making the jump into this as your only thing right now is the right decision – but you also want to explore this – then, think of it as your new side hustle.

Here’s an example of me doing this within my business:

In 2014, I wanted to start creating and selling online courses. At that time, I was teaching one-to-one lessons and bringing in new students at a high rate.

Instead of focusing all my time on course creation, I treated it as a side hustle.

I worked on it in my spare time and kept my classes going. This meant that I wasn’t risking my income.

If this is the path you would like to take, here is what I recommend (in addition to speaking with a local professional regarding taxes and business setup):

1: Create a Presence on Social Media

You don’t have to go all-in with this. Instead, create a new account and start posting content relevant to the audience you would like to attract.

If you have a phone, you have everything you need to get started.

My personally recommendation is Instagram. This is because videos are limited to one-minute – you can create micro content on your phone.

Instagram Stories are a great tool for teachers too.

Connect with other people in your industry and build some momentum on the platform you choose.

Here’s a video I made on this:

YouTube is a little more involved and in order to succeed on that platform you’ll need longer form content.

TikTok, Facebook, LinkedIn, and Twitter are other alternatives.

2: Teach a Few Online Lessons (Maybe for Free)

This is something I recommend you do early on. For two reasons:

  1. You’re going to find out if this is for you or not
  2. Your initial lessons could snowball into a full schedule from referrals

If you don’t think you could attract someone in your network to your paid lessons right now, consider giving a few free lessons.

Maybe you could do this in exchange for social media help or even for this new student to start sharing your content.

3: Start an Email Newsletter

Here’s the idea with this one:

You send out daily, weekly, bi-weekly lessons by email. You also include these lessons on your blog.

Over time, your website gains traction and you build a true audience.

Email marketing is powerful and I think every teacher should start this as soon as possible.

Learn more about this here:


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4: Set Dedicated Time to Getting Things Set Up

Let’s say you set up a new account on Instagram and also send out a weekly newsletter.

Here’s what to do next:

  1. Figure out how much time this is going to take
  2. Set dedicated time to getting this done

Shayna, who owns the popular site Espresso English, got started by working on email and blog lessons in her lunchbreak.

Here’s an interview we did on this:

5: Set a Deadline to Make the Transition Once You’re Ready to Do So

If you get some momentum with online teaching and can see it replacing your current situation, consider setting a deadline to make the full-time transition.

Having a deadline will make you take action and move towards this goal.

You can say, “By [enter date] I will be doing this full-time.”

This allows you to create a plan of action to ensure that you get there.

There are various ways in which you can earn an income as an online teacher. If you’re looking to build for the future, I highly recommend starting an email list now.

If you want to teach one-to-one, start teaching a few lessons as soon as you can.

You don’t have to dive right in. Instead, follow the tips above and dip your toes in first.


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3 Ways teach english online

The Three Ways You Can Teach English Online in 2019

In this video and article, we’re going to explore the three ways in which you can teach English online.

I’ve been an online teacher since 2008. I’ve been fully independent since 2011 and I have built up a popular English-learning brand (see here). And in that time, I’ve seen this space explode.

Watch the video and read below to learn more about how you can teach English – or any language – online.

The three ways you can teach online are:

  • through a company
  • through freelance websites (teacher marketplaces)
  • by going independent

Let’s explore these three options. While we do this, think about how much control you want to have and how much time you want to invest in finding students.

Teach for Online Companies

In the past, this wasn’t an option for most. The pay was terrible and companies didn’t treat their teachers well.

Things have changed, however.

The pay has increased and this whole space has changed dramatically (mainly due to China).

The main advantage of working for a company is that you don’t need to worry about finding your own learners. You show up and teach.

But you don’t have as much control as the other two options.

Your pay is restricted, you have to teach in a certain way, and your position isn’t necessarily stable.

Additionally, there is a big supply of teachers now and most companies look for native speakers from specific countries.

This is perfect for those who don’t want the stress of finding students and just want to show up and teach. Try Vipkids, Dada, and TeachAway.

Join a Teacher Marketplace

This was my first experience of teaching online.

I joined a freelance teaching platform, created my profile, uploaded a video, and then started teaching.

And that’s what you would need to do if you wanted to go freelance on one of these sites.

You have a lot more control here compared to working for a company. Generally speaking, you can:

  • set your own prices
  • teach in your own way
  • only take on students who you want to work with

As students are already on the platform, you don’t need to do too much work to find them. Having said that, you will need to take action and interact with learners in the beginning to build your reviews.

The biggest drawback is that you’re in direct competition with other English teachers. Students here are more likely to browse around and look for the best prices (not always).

This is a great option if you want more control but you don’t want to build everything yourself. Try iTalki and Verbal Planet.

Become an Independent Online Teacher

This is what I’ve been doing since 2011.

At first, I taught solely one-to-one. Then, I introduced group lessons. But over the last few years, I’ve focused on my fluency program (online course).

Going independent gives you full control over everything:

  • your teaching
  • prices
  • your sales pages
  • how you invoice your learners
  • and what you offer – for example, online courses

Building your own platform protects against a company that ditches you or a platform that suddenly changes its pricing structure (happened to me).


… there is much more work involved.

To learn more about what’s involved and how you can go independent, read this article.

You’re fully responsible for getting your own students.

As you can see, there’s a balance between how easy it is to get started and how much control you have.

Going independent is great for those who want more control and the opportunity to scale in the future.

Which One Will You Choose?

Let me take the pressure off by saying this: you don’t have to commit to one for life and you could do a combination of the three.

For example, you might want to get a part-time job while you build your own thing on the side.

Here’s an article I wrote on making this transition.

Do some more research on the above and decide which one – if any! – is for you.

Thanks for reading!


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YouTube Pop

Here’s How to Make Your YouTube Channel Pop (Case Study)

In this video and article, I’m going to:

  • share my YouTube analytics
  • show the three times when my channel has popped
  • go through a simple strategy which you can implement to grow your YouTube channel

My YouTube Channel and the Three Times It Has Popped

I started the To Fluency channel in late 2014.

As you can see, I have seen growth year-on-year:

Year-on-year YouTube

This has been through consistent video uploading and small incremental improvements.

(note: YouTube channels can grow exponentially. At first, it’s like pushing a rock uphill. But once you gain momentum, things start to happen.)

The monthly view is interesting:

You can see three distinct periods when my channel popped. When YouTube started pushing out certain videos to new audiences.

The first time this happened was in 2016. I made a few videos at the start of the year which were focused on goals and motivation.

The second time this happened, an old video suddenly started getting lots of traction. YouTube recommended it to new audiences. Watch it here:

But it wasn’t just random. A few months earlier, I had updated various YouTube videos. For this one, I changed the thumbnail (made the text bigger) and changed the title.

We’ll come on to why this works later.

The third pop came about because I made a few videos that I knew had the potential to do well.

You see:

YouTube is all about giving people what they want and playing the algorithm game. You don’t have to do this all the time or go to extremes but know that it’s important to do if you want your channel to grow faster.

You need videos that are going to reach new audiences. Videos that are going to bring in new subscribers.

Not every video has to be like this.

But make these videos part of your overall strategy.

The video I made was this one:

It has a strong title and a strong thumbnail. It’s on a topic that I know people in my niche like.

YouTube recommends videos that:

  • people click on (high CTR rate)
  • people like (watch time)
  • are engaging (comments, likes, shares)

This video had all of the above. Here are the stats for this one:

It’s received three major pushes (I’m hoping for more!).

It has brought in over 13,000 new subscribers. It’s brough in a lot of new course sales.

I’ve recently made a part two for this. I’ll explain why in the next section.

How to Make Your Channel Pop and Grow Faster

With all that in mind, here is how to make your channel grow faster.

Be Clear on the Action You Want People to Take

This isn’t directly linked to channel growth but it makes smart business sense.

Are you going to rely on YouTube’s monetization? Or are you going to use YouTube as lead generation?

I do both.

I monetize my channel and use YouTube as my main source of leads for my programs.

Find Out What Works and Do More of That

When I made my latest batch of videos, I knew what people wanted and gave them more of that.

Some of the videos that I thought were going to do well didn’t.

But some of them did.

Take a look at your YouTube stats, see which videos have been the most popular, and do more of that.

If you don’t have a channel yet, look at what’s working for others.

Update Old Videos

This is what lead to my second pop.

I took various older videos that had performed well and updated the thumbnails, headlines, descriptions.

From there, post the video to your community tab and share it elsewhere to give it that boost.

Be Consistent and Make More Videos

Make more high-quality videos and be consistent with this.

You’ll notice that a lot of the bigger channels might post once per week.

They have reached the stage where they can do this and still grow. But first, you need to earn the right to get to this stage.

To speed this up, make more videos.

Promote Your Videos

Post your videos on Facebook. Use your email list to grow your audience. Tell people about your channel.

Additionally, use YouTube as a community and get yourself out there.

Comment on other people’s videos and collaborate with others in your niche.


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Active Campaign Pricing

ActiveCampaign Pricing: Which Tier Do You Need? (Good News!)

Thinking about getting Active Campaign but you’re not sure which pricing tier is for you?

Watch the video below (or read the summary) to learn if you need to go Pro or beyond or if the Lite version is adequate.

Join ActiveCampaign here (affiliate link)


Spoiler alert: for online teachers and creators (individual or small teams) the Lite plan is sufficient.

In fact, compared to the competition, what you get on this plan for the price point offers incredible value.

It includes the powerful automation tools – and the basic features – starting at just $9 per month.

I’ve been using Active Campaign since 2015. I switched from a popular email marketing platform which I found to be severely lacking.

The difference was night and day. The best way to sum up ActiveCampaign is that it’s simple yet sophisticated.

You can easily get your basic email autoresponders set up and grow into the other features as and when you need them.

The biggest feature for me is the way in which you set up automations. Here’s an example of what it looks like:

Active Campaign Example

It’s visual and you can drag and drop various actions on to the automation.

Note: to learn all about the power of email marketing go through my 5-step plan for email marketing. Click here to join.

The features on the Pro plan and higher are for businesses that need more complex CRM solutions.

What we’re trying to do is the following:

  • Send our audience a free gift
  • Send follow-up emails (automated) to sell our services
  • Send emails to our audience to launch something new / send new content

The Lite version of ActiveCampaign does all of this and much more. You can also use site tracking and send out automated emails based on certain triggers.

For example, if someone reads a specific blog post, you can follow this up with similar content for them to take a look at.

If you understand the importance of email marketing and are in one of these two camps:

  • you don’t have an email list
  • you have an email list but want to try something new

I highly recommend ActiveCampaign.

Here’s my link to try it out.

LeadPages Sites Review

LeadPages Sites Review: Is this New Website Builder a Game Changer?

(Note: links below are affiliate links.)

I’ve been using LeadPages since 2013 to create landing pages and to integrate opt-in forms on my websites.

I was excited to hear that they have now added LeadPages Sites to all plans. This is a website builder that focuses on conversions.

Can this rival WordPress and SquareSpace? Watch this video to find out (or read the article below).

Get your 14-day free trial here!

Who LeadPages Sites Is For

The main selling point on LeadPages Sites is providing templates that focus on conversions.

Many businesses make the mistake of creating a website that looks good – you know, lots of fancy sliders and images – but one that doesn’t convert. When this happens, visitors will browse but won’t take action. Not good.

LeadPages Sites helps you attract more leads and make more sales.

It works like this:

  • You customize one of the templates that LeadPages provides
  • Then, you link this to your domain account (GoDaddy, for example)
  • LeadPages will host it for you

Here’s an example of a template.

LeadPages Example Template
Here’s an example of one of the templates

You can:

  • drop other widgets onto your site
  • change the font style and the color theme
  • add new pages
  • embed opt-in boxes and online booking calendars
  • set it up for SEO


… you can’t add blog posts (yet).

That is the one downside that might affect your decision. There are some workarounds. For example, you can install a WordPress blog on a subdomain. If that works for you, great! If not, you might want to consider WordPress instead.

Go here to read their response to my comment about blogging capabilities to learn more.

Other Things to Consider

What’s interesting is that LeadPages has included this new feature to all their existing plans.

If the blogging issue doesn’t concern you, I think this is a great option as you can build a website, implement all their conversion tools, and use other features such as A/B testing to give your conversions a further boost.

Like I said before, I’ve used this platform for years now and highly recommend it. Their support is great and responsive too.

You’re not going to get lots of fancy features with LeadPages Sites. Instead, it’s going to help you focus on what matters: generating leads and sales.

If you’re considering it, why not give it a try?

You can take a 14-day free trial here.

Oh… and be sure to take our 5-day Email Marketing Challenge to learn how to create automated email campaigns that convert.


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