Shanthi Guest Post

How To Get New Students through Blogging

Note: the following is a guest post by Shanthi Cumaraswamy Streat…

As online teachers, you are already used to the online world and all that it entails. So, the world of blogging is not going to necessarily be alien to you. Some of you may already be edubloggers, while some of you may be contemplating starting.

In this post, I want to show you why I think blogging is an excellent way of reaching out to learners and acquiring new clients by sharing my blogging experience with you. I also want to show you how to go about starting your blog and engaging your readers.

There are many reasons why teachers blog. So, the first thing you need to do is to:

Ask yourself three questions

Why do I want to blog?

  • Do you want to use your blog as a marketing tool?
  • Do you want to use your blog as a way to develop professionally?
  • Are you looking to create a Personal Learning Network (PLN)?
  • Do you want to share teaching ideas through your blog?
  • Do you want to acquire more clients through it?
  • Do you want to help learners improve their English?

My experience: I started my blog in 2013 with the primary goal of creating and developing my digital footprint as an independent teacher. I needed to acquire new clients, but how was I going to get new clients if they didn’t know anything about me? The only way I could build a reputation of trust and professionalism online was by creating good-quality content for learners. Blogging was the easiest and cheapest way for me to do that.

What do I want to blog about?

  • Do you want to blog about teaching ideas, share lesson plans?
  • Do you want to share learning tips with learners?
  • Do you want to set yourself up as an expert in one skill set like grammar, writing or as a generalist?

In my case: I wanted to write about anything and everything to do with the English Language and English Literature. That could be random musings, my teaching experiences, topical issues and so on.

Who is my audience going to be?

  • Teachers or learners?
  • If learners, adults or teenagers? What levels – all or targeted? Business people?

Me: I decided to focus solely on adult learners both for Business and General English but not exam preparation.

Creating the template

You’ve got the above three questions answered and now it’s time to create the template. Let’s assume you’ve decided your audience is going to be learners. You need to engage your readers whose L1 is not English.

Put yourself in your readers’ shoes: Just as we tell our learners to think of their audience when presenting we need to keep our readers at the forefront of our minds when we write. So,

  • keep your posts brief – long posts are off-putting especially for learners
  • think visually – use pictures, good spacing, colour-code vocabulary and explain what the colours refer to (blue – collocation chunks; red – phrasal verbs)
  • keep your explanations short and simple- if you don’t understand them, no one else will!
  • use plenty of examples that are easy to understand and visually clear especially grammar posts

Variety is the spice of life

Write about a variety of topics such as grammar, literature, listening skills, idioms, learning tips, current events, topical issues – basically anything and everything, well almost everything! You might want to steer away from PARSNIPS.

Variety makes your posts and, therefore, your blog more engaging and interesting.

Language is everywhere

So make sure you show your learners where to find it. It could be in jokes, films, videos, a caption, while out shopping, jogging, at the gym.

Think of a topic and explore the language that emanates from it. It could be while you’re doing your tax return and think of sharing vocabulary related to taxes or you’re at the hairdressers’ and decide to share that experience and vocabulary with your readers.

Use a conversational style with your readers so they can experience how the language flows seamlessly.

Make it real; make it resonate.

Share your personal experiences; by doing so you allow your readers to see the real you. I often share my experiences, sometimes painful, with my readers. I use those experiences to highlight language relevant to the topic. For example, I wrote about my father-in-law’s funeral and with that post I shared the vocabulary related to funerals and bereavement. I received comments of condolences from my readers and also thanks for sharing language that is not normally taught in ELT.

Write about real issues. This follows on from the previous point. Learners need this language whether it’s about gardening, tax returns, ethical shopping, books. I tend to avoid politics, religion and sex but I am more than happy to talk about gender equality and human rights. These issues are not found in coursebooks so it’s your chance to be different.

Share your students with your readers

Teaching experiences or a recent lesson make great post subjects. Blog post ideas often get formed while I am teaching a student. For example, I was working on interview skills recently with a client and that prompted me to share our lesson with my readers. It was a huge success (it was even shortlisted for the Teaching English British Council Blog Post Award for October 2015).

Teaching anecdotes, in other words, stories that come out of a lesson can be a great source of inspiration.

Your students’ ideas could be another excellent source. I had one student who told me that she learned a lot from watching Jamie Oliver’s videos and shared what it is she liked about the chef. This triggered a series of three posts on cooking, food preparation and dining.

And finally…..

  • Be yourself – let your personality shine through. Your readers want to find the real person behind your words
  • Engage your readers with humour through words and pictures
  • Let your blog help you discover your creativity, make you a better teacher and reach out to learners everywhere.

I hope these tips are helpful. Thank you for reading and happy blogging!

About Shanthi

Shanthi Cumaraswamy StreatA freelance teacher and blogger, I teach Business and General English to adults online and offline through full immersion courses in the UK and Business English workshops abroad. I use my blog, English with a Twist, to reach out to learners and teachers.

www.englishwithatwist.com

Over to You

What blogging tips can you share?

Leave your comments below!

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Rob Howard Guest Post

How to Deal with Learners who Want Everything for Free

The following is a guest post from Rob Howard. Take it away, Rob…

How many of you have ever been introduced as an English teacher at a party and the first response is “Can you help me?” This is nothing new. Doctors are always asked to look at a strange lump. Lawyers are always asked for free advice. Nothing new here. But now, you have moved to or are planning to move online. You ain’t seen nothing yet.

As soon as you start advertising, if you are lucky enough to get visible amongst the myriad of online English teachers, you will open the floodgates to every Tom, Dick and Harry that has an internet connection looking for something for free. My advice, get ready for it.

The Questions

Everybody wants something for free. You would not believe the numbers of people out there that think we are saints and are just here on this Earth to provide free services to them because they have taken the time to contact you. I am messaged on Facebook, contacted through SKYPE, asked through LinkedIn, get emails through my website and at least once per month, I get a phone call through WhatsApp, Facebook or SKYPE. Here are some of the questions I get:

“How is my English?”

“Can you tell me what my level is?”

“Is this right?”

“What does this word mean?”

“How do you translate this word to English?”

“Can you translate this paragraph for me?”

“Will you write my CV for me?”

“Which one of these five sentences is the best and why?”

“Can you write my essay so I can win this contest?”

“Can you tell me how to do well on the TOEFL/IELTS exam?”

“Can you rewrite my Master’s thesis for me?”

“I know you will help me improve by talking with me all the time.”

“Will you just practice with me a little every day?”

“It will only take you a minute.”

“Can you explain the difference between the present perfect and the past perfect?”

“Can you give me hints to get more fluent?”

“Can you give me materials to get better?”

“Can you send me all the grammar differences between British and American English for my Master’s thesis?”

“But you’re a teacher!”

The last is my favorite. I don’t remember taking some type of “Hippocratic oath” stating that it is my duty as a teacher to let no student go untaught… for free. But they think we have. I don’t know of any other profession where people are so adamant about their right to call us at 3:00 am to ask for help. Well, one other. I was married to a doctor. But at least those calls came from paying patients.

How will you respond to this without making an enemy? Remember, what social networking has given you, social networking can easily take away. These people are your market. They are your “likes”, your “sharers” and your “commenters”. The best marketing is word of mouth, or in this case, word of Facebook. You need them. Maybe more than they need you.

The Response

There are so many to choose from and so many you want to say. Here is where your inner conscience needs to kick in. Of course, there is “no.” Plain, simple, to the point. Good luck making friends with that one. There is “I’m too busy.” They keep coming back. You can try “I don’t work for free.” They will whine about how they are from the third world and support a family and can’t afford to pay. Then I whine and say so am I (I’m currently in Brazil) and tell them that I work to support my family too so I can’t work for free. This starts a debate that almost never ends, or ends well.

My favorite, which I used at 3:00 am after being awoken by a sweet girl from the Far East, “Ok, while I’m doing that, you can come over and clean my house for free as I can’t afford a maid.” She unfriended me. I still feel badly about that, but it worked and yes, it felt good at the time.

The Solution

The best solution of all? I started a Facebook group, “ENGLISH STUDENTS.” It’s a place for students to post questions and for teachers to post their blogs and tips and sometimes, answers. When people ask for help, I refer them there. They join, they like, they share, they comment, they help each other and best of all, they don’t ask again. Some have since sent me paying customers.

Many have helped spread the word. An ex-student of mine in the group started a WhatsApp group on the side so they could talk and practice with each other. Problem solved. This is by far the most logical, sane and productive solution. Feel free to send needy students to the group.

Social Responsibility

Now I’m not completely heartless. I try to always have one or two students that I teach for free. The two students I am currently working with don’t have the means and are really working hard to improve their lives. I am proud to be a small part of that. Some of my past free students have gone on to get jobs as a result of their English. One was hired at an international oil company as a receptionist, another at the second largest TV network in Brazil as a producer. Others have received promotions due to their ability to interact with foreign clients.

This is how I give back and I wholeheartedly recommend that every teacher in the world take on at least one student for free. I do feel that it is our duty as humans to give back to society, even in some small way, and it warms the heart to be a part of someone else’s success.

It makes saying “No” that much sweeter too.

__________________________________________________________________

Rob Howard is the owner of Online Language Center, a live online course for C1/C2 level students.  He is a teacher, tutor, trainer, material designer and writer for ESL/EFL. He is also a consultant and has been a frequent speaker internationally regarding online retention as well as using technology in and out of the classroom. He is also the founder of EFLtalks utilizing social media to build a worldwide PLN for new and future language teachers.

You can reach Rob at rob@onlinelanguagecenter.com

Please join us on Facebook at ENGLISH STUDENTS

For more free advice from other education professionals, including Jack, check out EFLtalks.com.

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Interview with Teacher Diane

Interview With a Location Independent Online English Teacher – Teacher Diane

Teacher Diane is someone who I have been following online for the last year or so.

So, it was a nice surprise when she reached out to me to connect. I soon realized that I wanted to give her the platform here at Teaching ESL Online to share her story and the valuable advice she has for other online teachers.

In our interview, Diane shares with us her experience of being a location independent online English teacher, and how she has managed to build up a large student base.

As you’ll see, she has some creative ways (and tools) to teach her lessons and make videos for her followers.

Here is the interview (watch in HD):

If you would like to teach English online, click here.

What We Discussed

Diane started teaching English five years ago, firstly in Brazil and then in Chicago. After two years of teaching in the language school in Chicago, she got the travel bug and decided to start her own website so that she could teach and travel at the same time.

Making the Transition

Diane was a little hesitant at first, but started with an old student and realized that she could do more online than in the classroom – screen sharing, links etc. – and she found that is was more comfortable to teach at home.

Diane uses a Wacom Tablet for her teaching, writing and drawing on this tablet. Her learners can see this on their screens along with her webcam.

She also uses the tablet to make her very unique videos for Youtube; here is an example:

Bringing Learners onto Her Website and Into Her Lessons

Youtube has been one the best sources of students for Diane, and she places a link at the start of each video and also in the description box under the video to bring people onto her site.

We then talked about putting ourselves out there on video, and how it can be strange to hear your own voice at first. I know this can be a concern for teachers when starting out, but this does become easier the more you do it.

Diane now schedules her posts on Facebook and batches this work every Sunday. She has three types of posts: a question post, something humorous, and then a post with a link back to her website.

She uses Facebook to build her brand and also to give more exposure to her videos and other materials.

Planning Lessons and Hiring Other Teachers

Diane has a tailored approach to her lessons where she is specific to each student, although she does have certain students who fall into a similar category. She has build up many resources over the years.

Diane has contracted other teachers to help with her workload, hiring teachers who she has met on her travels.

Plans for the Future

Diane’s plans are to focus on marketing her website and learn more about SEO and social media marketing.

She plans to create other sites for specific types of learners (English for doctors, for example). And in the long-term, she wants to write a grammar book and open a language school in the US.

Summary and Over to You

It’s great to see how successful Diane has been with her online teaching and her site does a great job at converting learners into paying students.

One thing that I took away from our interview is this: if you put quality stuff out there, work hard at it, and stay consistent, you are going to get rewarded.

At first, it might seem like you’re doing a lot for small reward; but as you build up momentum, you’ll start seeing some really good results, and have opportunities to hire others and expand just like Diane has done.

Please comment below to let me know your thoughts on this interview. I’m really interested to read what you have to say about this.

About Diane:

Diane is an English teacher from New York with over five years of experience teaching English to students from all over the world.  She is the Founder of teacherdiane.com, a website that provides personalized English lessons on Skype.  You can watch her English grammar tutorials or follow her Facebook group, Learn English on Skype.

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Mark Barnes Interview

Student Centered Learning, Social Learning, and Twitter: An Interview with Mark Barnes

There was an article popping up in my various social media feeds the other day called, “Why Everyone Should Be On Twitter.” I then realized it was by Mark Barnes, another fellow presenter in the TTO MOOC. I then read some more of his stuff, asked him for an interview, and a couple of days later we met on Google Hangouts.

In the interview discussion we talk about student centered learning, narrative feedback, social learning, why teachers should be on Twitter and how best to use this platform.

Below the interview I break down what was discussed and relate this to ELT.

Here is the video interview:

What We Discussed

Mark was a teacher for 20 years, and left the classroom two years ago to focus more on his writing and professional development. Let’s start with..

Creating a Results Based Environment

Mark talks about how he was a “traditional teacher” for the first ten years of his career, but after taking some time to research motivation, he decided to do something different. His biggest focus for this was the final result: learning.

To achieve this he created what he calls a chaotic environment, one where kids are working on different things, have long-term projects, and use different technology to head towards a goal and learn whatever the objective is at that time.

“The most important thing of all was I eliminated traditional grading… I’m tired of measuring kids learning and punishing them if they don’t turn something in… that turned out to be something really exciting.”

Narrative Feedback

Mark talks about a system that he pulled from other systems called SE2R (Summarize, Explain, Redirect, and Resubmit). This is using descriptive feedback to eliminate subjectivity and comparisons. It gives the student to go back and revisit prior learning.

“I think that education should be about mastery learning and not punishing kids with grades.”

We then go on to discuss the tools that we can use to achieve this.

Social and Mobile Learning

Mark then goes on to talk about social and mobile learning and how we should find ways to incorporate the devices our students have into their learning.

“We are heading to a place, very soon, where every kid will have a mobile device.”

“Educators have to face it, and they have to prepare for it.. I have to be ready to use it myself.”

There is then some great advice given in terms of how to do this: watch online videos and actually use the devices and applications that you want to use. And learning how to use these tools will take less time than you think.

Twitter

Mark’s article went viral this week. And he gives a couple of reasons why everyone should be on Twitter (click here for the full list):

1. Free Professional Development: Twitter has an advantage in that it is very professional. Following other educators and following specific chats gives you access to advice and resources in your industry.

2. Kids are moving to Twitter from other platforms.

When joining Twitter, it is important to follow these discussions, find “How to Use Twitter Videos,” follow people in your industry (more specifically, find one person who you look up to and follow who they are following), and post with hashtags when first starting.

Relating this to ELT

Throughout the interview I related what Mark discussed to ELT. Here are some ideas I talked about and more on reflection.

Traditional Marking and feedback: The language schools that I worked in liked exams, and it seemed like half our time was spent on either studying for an exam, taking an exam, or reviewing an exam.

I really like the idea of trying to achieve mastery in learning, especially in our industry. Having running feedback, using Google Drive for example, means that we can ensure that our students stop making mistakes that seem to be engrained. This is something that I have implemented through creating audio resources for my learners.

Repetition is such an important part of learning a language. It is our job to make this fun and engaging.

Student Centered Learning: Although we didn’t talk about this too much, it is really important that we help our students find their intrinsic motivation. This is what I believe to be at the core of a results based classroom, especially when talking about online ELT.

An easy way to do this is to make the lessons centered around the interests of your learners. For example, I have one learner who is an athlete (running, rogaining, skiing, and biking!). The materials we use are centered around these topics. By doing this, we talk about things that she is interested in and she also learns the language that she needs to know.

I recently posted a video for my online learners that talks about how to read interesting things and how to subscribe to blogs (click here to watch it).

Social and Mobile Learning: As I mentioned in our discussion, I convince my students to change the language of their devices into English, and use these devices to read, listen, and watch things in English.

This really helps when it comes to getting the input needed to make progress in English. People are going to use these devices; as educators we need to think about ways to use this to our and our student’s advantage.

Twitter: Mark has given me the motivation to follow more discussions on Twitter and to use this platform for professional development. If you follow Marks advice, you will get so much out of this platform.

Resources Mentioned in Our Discussion

You can follow Mark on Twitter and check out his blog: Brilliant or Insane.

Here are Mark’s books:

Role Reversal

The Five Minute Teacher

Teaching the iStudent

And, here is the website Learn it in 5.

I also mentioned the Twitter discussion #ELTchat, you can find out more information about this here.

Mark talked about Daniel Pink and his book Drive (I’ve just ordered it – I’ve been wanting to get this for a while now), and research from Alfie Kohn.

Over to You

I would love to hear your feedback on student centered learning, social and mobile learning, and narrative feedback. Here are some questions:

How do you keep a narrative feedback with your learners?
How are you incorporating devices into learning?
How are you bringing out your learners’ intrinsic motivation?

Please leave your comments below; I really appreciate them.

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Drew Badger from English Anyone

Get Sold (Guest Post by Drew Badger from EnglishAnyone.com)

Drew Badger from English Anyone

When talking with Drew Badger, it is soon obvious just how knowledgeable he is about marketing.

He has built a successful online course that solves a big problem for English learners: becoming conversationally fluent. He also has a very successful Youtube channel with over 200 videos.

In this post he shares what he believes to be the most important skill in business. This is great stuff for anyone looking to get into the world of online teaching and product creation.

Take it away Drew!

Why Most Businesses Fail

Aspiring entrepreneurs usually fail because they build businesses backwards. They spend time coding websites, printing business cards, thinking up killer company names, designing products and a thousand other things that, while potentially helpful in the long term, just aren’t necessary when starting and proving a business.

Not all businesses need websites. Not all businesses need physical stores. What all of them do need, however, is paying customers. So why not focus all of your attention on getting those first?

Starting Backwards

I know the story of business failure intimately because I lived it when I first ventured online. I had this great idea for a book that could help Japanese children learn the alphabet in a few hours. I was convinced it was genius and spent the next year and a half designing the book, creating its illustrations, and even founding a company to get the book into online stores. In the end, I had a beautiful book available on Amazon.com, but very few sales.

The odd thing is that I thought this failure meant I was doing everything right. I was incredibly frustrated, but undeterred because I assumed I was supposed to fail many times before I found success. If I could just work harder and come up with a better idea, I believed, I’d eventually reach the Promised Land.

Follow (Only) the Leaders

It took another two years – and many more failures – before I finally questioned the assumptions of the path I was on and decided to do something different: follow only the advice of those who’d actually built successful businesses.

Money is a funny thing. Everyone seems to have an opinion about it, so it’s easy to be lead astray by well-meaning individuals who’ve never built successful businesses. I know I certainly had been. It made perfect sense to visit a baker if I had questions about bread, or consult a doctor if I had concerns about health, but, until only recently, that same logic never transferred to the realm of things financial.

What I had begun to learn while studying great entrepreneurs was that the source of this disconnect in my brain was the mythology of business in popular culture. I take full responsibility for my failures, of course, but I was finally uncovering the foundation of the paradigm that stacked the odds of success heavily against me.

The Dangerous Myth of Success

The story of the dreamer who created something in a garage/basement/dorm room and turned it into a wildly successful business, though inspirational, carries with it two hidden, and extremely dangerous, messages. The first is that a clever individual created something independent of a problem requiring a solution people were willing to pay for. The second is that people should sell a product or service after creating it. (Yes, you read that right.) Together, these messages mutate the idea of business in the mind of the entrepreneur from the simple act of profitable service into a complicated trial by fire promising years of pain and struggle in return for little hope of success.

With the help of those who’d gone before me, I’d finally broken the spell the myth of entrepreneurship had cast on me. Entrepreneurs should be serving a market by addressing a need – like solving a painful problem – and selling their solution before creating their product or service.

If this sounds at all alien to you, or even downright impossible, that’s understandable. It certainly threw me for a loop when I discovered it. But when I considered the alternative, I was willing to give it the benefit of the doubt.

Get Paid First

To make things a bit more concrete, here’s how my book example would have looked had I known then what I know now. First, I would have gone to teachers and parents and asked what problems their students/children were experiencing. I would have dug deep until I found something that was really holding them back. Whatever that would have been, I would have worked with them to design the ideal solution while cultivating a customer base primed to purchase what I’d create.

Next, I’d make an offer to those most eager for the solution to receive it faster – and/or with more favorable terms – in exchange for the money to fund the creation of the product or service (which is entirely possible if you’ve built up enough trust, and have a desirable enough solution).

Contrast this with the path I took only a few years earlier. That one brought frustration, confusion and uncertainty while this one virtually guarantees success. Much, much faster.

The True Nature of Selling

The way of the successful entrepreneur also makes selling so much easier because you’ve solved a problem you know people are willing to pay for. With your market! That means there’s nothing to push onto customers. In fact, they’ll be begging you to sell your solution to them! Honestly, great salespeople only want to sell things to people eager to buy them. Wouldn’t you rather shoot fish in a barrel, too?

If you’re still with me, your homework is to master the formula of solution to painful problem → sales → product/service from the best. I want you to join the mailing list of Perry Marshall, one of the greatest information marketers in the business right now, AS WELL AS the mailing lists of three other leaders in completely unrelated industries. Search Google until you find pages with email opt- in boxes (those little forms where you put in your name and email address to instantly get access to some beneficial gift). Open all of the mails you receive, study their systems, notice how they write, read between the lines and get sold!

[divider scroll_text=”Info About EnglishAnyone.com”]

Disappointed by the failure of my book, I turned, as most beginning entrepreneurs do, to the next “can’t miss” idea. EnglishAnyone.com began as a way to leverage the lessons I’d created for the classroom. It’s since become my English lesson laboratory and personal business school.

EnglishAnyone.com helps students speak fluent English clearly, confidently and automatically. We have over 200 video lessons available on YouTube, and produce a premium, monthly video course called Master English Conversation that uses our innovative Fluency Bridge method to help learners who struggle to speak finally become fluent.

By Drew Badger.

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Online Learning and Group Lessons (Guest Vlog by Jason R Levine)

Today we welcome our second guest poster to the blog: Jason R Levine.

Jason and I have been collaborating on a few things recently, and I really wanted him to share his knowledge of online teaching here at TeachingESLOnline. So, below you’ll find a video that he kindly put together that gives some great advice for us online teachers.

A lot of you may already know about Jase (Fluency MC), especially if you connect with other teachers on social media. He is probably the most prolific poster I know, and his ESL raps and songs have had millions of views on Youtube. He has recently become an ambassador for Wiz IQ where he trains English language teachers.

In the video he talks about his transition to online teaching, why it is important to make real connections, the future of online learning and teaching, and much more.

More specifically, you’ll learn about:

– What he first thought about teaching online and why he now loves it.
– Why we should pay attention to how people are learning in social media spaces and how to take this to the next level.
– His first MOOC and what he learned from it.
– How to get started teaching online and the mind frame needed.
– Why it’s important to make real relationships and be open to people’s needs and interests.
– The difference between one-on-one and group lessons.
– The future of online language learning.

The Video

As I’m currently looking to build on what I already do by offering more than just one-to-one lessons, I took a lot from this.

One thing that really stands out for me is the point Jase made about building real relationships and learning from your students (see my last post on connections about my thoughts on this).

I see my current students as the ones that are dictating what is going to be included in my future courses. This is because as I learn more about those in my niche, I can better shape my courses to meet their needs.

I would love to know your thoughts on what Jason discusses, so whatever you have on your mind, leave us a comment below.

More About Jason

Jason R Levine (Jase, for short) has fifteen years of experience in ELT as a teacher, teacher trainer, and materials writer. He is the creator of ColloLearn, an approach to English language learning based on the songs he writes and performs as Fluency MC.

Online, Jase maintains the ColloLearn YouTube channel and the Fluency MC Facebook page.

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