Things are changing fast.
Online teaching has become mainstream and the ways in which we teach and promote our lessons are constantly changing.
But what about if we only have a phone?
Is it possible to teach and promote our lessons just using one device?
Find out in this video:
There are two things to focus on here:
- How to teach lessons using our phone
- How to promote our lessons using our phone
Teaching Using Your Phone
The majority of people who video chat do this on their phone these days.
Doing it this way is convenient and a lot of learners prefer to do it this way.
One drawback is that it’s harder to introduce interactive elements to our lessons such as text chat, embedding videos, and using other tools to help us teach effectively.
I feel that mobile teaching lends itself to conversational language lessons. If you teach something else (like business coaching) it won’t be an issue at all.
Let me know your tips if you have taught using your mobile device in the past.
Promoting Your Teaching Business through Your Phone
Here is my 3-step plan for getting more students/clients:
- Be clear on what your lessons are about and who you help
- Create a system that converts browsers into buyers
- Build awareness and send more people through step two
I have written about the more sophisticated ways of doing this here.
Let’s instead focus on what this might look like using a phone.
BONUS TIP: You don’t have to just offer one-to-one lessons. You can:
- Create a paid group on Facebook where learners pay a subscription fee to access your premium lessons
- Offer writing feedback through Facebook Messenger
- Offer speaking feedback through Facebook Messenger
Use PayPal or another payment app to set up subscriptions.
I made a video on this here.
Get Students Just by Using Facebook
Assume that you have step one down.
Step two might be to tell learners that you offer free trial lessons and, if they’re interested, to send you a message on Facebook.
You can use your personal profile to do this or a Facebook page that you create.
You respond to these messages and set up a time when you can both meet.
It’s your job to convince the learner that your lessons are worth paying for during the trial.
This is a simple system and it works.
But how do you build awareness using your phone?
You make videos, share pictures, create mini-lessons and post them on your page or in groups.
Include a call-to-action (CTA) every time you do this.
Your CTA is very simple: you tell people to send you a message if they want a free trial lesson.
This strategy works on Instagram, YouTube, SnapChat, LinkedIn or any other social media site.
What Mobile Has Done and Where it is Going
The mobile revolution has dramatically changed the way we consume content and interact with each other.
Business have responded to this by making websites and applications simple.
This restriction helps us focus on what matters…
… connecting with potential customers/students/clients in a real way.
I can only see this becoming more important moving forward.